Crm Lifecycle Manager Gaming, Repubblika Ta' Malta | [R057]

CRM Lifecycle Manager Gaming
As a CRM Lifecycle Manager, you will be reporting to the Head of CRM for the iGaming White Label Business specializing in Campaign Automation and Performance. You will play a critical role in driving customer engagement and optimizing campaign effectiveness using a Customer Relationship Management (CRM) system. You will be responsible for planning, executing, and evaluating targeted marketing campaigns, ensuring seamless automation and monitoring performance metrics. Your primary goal will be to enhance customer satisfaction, increase brand loyalty, and maximize revenue generation through efficient CRM campaign management.

What You’ll Do

1. Ownership for automating our communication across the various customer touchpoints to take our Customer Lifetime value to the next level.
2. Responsible for building and maintaining all customer journeys driven by the customer platform covering the customer end-to-end lifecycle.
3. Enable the CRM team to plan campaigns while taking every single customer touchpoint into account to create a great customer experience.
4. Design and implement automated and personalized customer messaging for effective customer engagement related to various aspects (marketing, account messaging, responsible gambling).
5. Collaborate closely with the relevant internal teams to continuously develop the customer engagement platform and increase effectiveness.
6. Responsible for improving major CRM retention KPIs.
7. Responsible for budgeting and forecasting the system and messaging costs.
8. Focus on retention and monetization with a strong drive-in leveraging data to achieve performance targets.
9. Build and optimize smart customized funnels for segmented users in different life cycles.
10. Develop a deep understanding of the customer life-cycle journey and identify opportunities to activate, engage, and retain customers using all marketing channels.
11. Overseeing end-to-end monitoring of campaign performance.
12. Be prepared to demo the Platform from a CRM perspective to potential new clients for the White Label Business.

What We’re Looking For

1. Profound professional experience in CRM, Email Marketing, Re-targeting, and Customer Lifecycle Management (ideally 3-5 years).
2. Strong communication skills as well as a goal-driven and team-oriented working style.
3. An affinity for numbers and very good analytical skills paired with the ability to find creative solutions as well as a high level of initiative and reliability.
4. Deep understanding of CRM tools and related KPIs.
5. A good technical understanding and the ability to bring out the most value from our CRM technical proposition.
6. Ability to mentor CRM Managers on how to use and maximize the potential of our CRM proposition.

Company Summary
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses came together. The business is an industry leader in content and technology solutions for online RMG with a full-service offering that includes content, proprietary technology platforms, and a range of value-added services across iLottery, iGaming, and Online Sports Betting (OSB).

About Aristocrat
Aristocrat Leisure Limited (ASX ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games collectively entertaining millions of players worldwide every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United), and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

• All about the Player
• Talent Unleashed
• Collective Brilliance
• Good Business, Good Citizen

Travel Expectations
None