Creative copywriter

SAMY Alliance is a digital marketing company specializing in advocacy marketing, influencer marketing, and content production. Founded in 2013 and headquartered in Madrid, SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 600 people. The company focuses on providing integrated marketing solutions through research, data analytics, social media, digital content, and public relations. They work with prominent brands such as Danone, L'Oréal, Disney, Unilever, and Nestlé.

Requirements

As a Copywriter at SAMY Alliance, you will be responsible for developing engaging and impactful copy for social media, digital activations, toolkits, and brand campaigns. You will work closely with strategists, designers, and video editors to bring creative concepts to life across multiple platforms, with a strong focus on TikTok, Instagram, and emerging digital channels.

Key Responsibilities

Content Creation & Copywriting

• Develop compelling and creative copy for social media, toolkits, digital campaigns, and activations.
• Adapt brand messaging to resonate with Gen Z and digital-first audiences.
• Transcreate and localize content between Spanish and English to maintain authenticity across markets.
• Edit and refine content to ensure tone, clarity, and brand consistency.

Creative Development

• Collaborate with designers, strategists, and video editors to create engaging multimedia content.
• Participate in brainstorming sessions to develop bold, trend-driven ideas for social media campaigns.
• Conceptualize and structure creative decks and presentations from scratch.
• Identify new trends, cultural moments, and brand opportunities to integrate into content strategies.

Requirements

Must-Have Skills

• 2.5 years of experience in copywriting within a digital advertising agency or social media-first environment.
• Exceptional creative writing, storytelling, and conceptual thinking skills.
• Strong understanding of Gen Z culture, digital trends, and social-first content strategies.
• Experience in transcreation (Spanish-English) for global campaigns.
• High proficiency in TikTok, Instagram, and emerging digital platforms.
• Excellent grammar, editing, and proofreading skills.
• Ability to work collaboratively with designers, video editors, and strategists.

Nice-to-Have Skills

• Experience working with FMCG, fashion, beauty, or lifestyle brands.
• Background in journalism, advertising, marketing, or digital media.
• Basic understanding of SEO, performance marketing, and data-driven content strategies.
• Aspiring or amateur content creator who understands social media from both brand and user perspectives.

Soft Skills

• Highly creative and strategic thinker
• Strong organizational and project management skills
• Ability to adapt quickly to trends and cultural shifts
• Proactive, self-motivated, and able to manage multiple tasks at once
• Excellent collaboration and communication skills
• Spanish (Native/Fluent)
• English (Professional proficiency)

Benefits

• A dynamic and collaborative creative environment
• Opportunity to work on global campaigns with top-tier brands
• Career growth within a leading digital agency
• Hybrid work model (flexible office days)

If you're a trend-driven, digital-first creative who loves storytelling and shaping brand narratives, we’d love to hear from you!