Content Manager

The Content Manager develops the overall content marketing strategy for the Village from content ideation to creation, working closely with direction from the Content Director and Digital Marketing & Communications Director to distribution and evaluation.

KEY RESPONSIBILITIES :

1. Lead the Content team and be responsible for the team’s performance and development.
2. Work with the Functional Heads and the Digital Brand Strategist on the overarching strategy for the department and assist with highlighting and developing the KPIs to enrich our performance analysis.
3. Work collaboratively with the Digital Brand Strategist and Marketing analyst to amplify our digital omnichannel strategy to develop a clear and effective content strategy & overarching plan.
4. Collaborate with the Brand Creative team to assist in the development of their Creative vision, ensuring they have a rich understanding of the most relevant content for our single purchase value driving audiences for each channel.
5. Ensure the right content is on the right channels, considering relevance and target audience.
6. Work closely with the wider marketing teams and other key stakeholders to capture and implement the content requirements for each department and relevant channels.
7. Manage the Content Calendar.
8. Maximise content impact & performance for each target audience and amplify our brand & product storytelling.
9. Ensure all creative is used to its maximum across all channels - from TikTok, Pinterest, LinkedIn, Facebook, Instagram reels, stories, infeed, and website.
10. Work with each channel head to develop clear content plans for their channels, aligning with the omnichannel content strategy and target audiences.
11. Present the omnichannel content strategies for each campaign period and ensure alignment with the team’s vision and central direction.
12. Work closely with the Content Director to identify where new content creation is required and ensure that all channel requirements are included in the content creation process to maximise delivery and performance of High Net Worth (HNW) targeted content.
13. Follow the content creation process to ensure all requirements are met for each channel, adhering to the Brand Creative vision and overarching content strategy.
14. Prepare content packs for each channel head to implement content plans once assets are available post-production.
15. Collaborate with the Digital Brand Strategist, Marketing Analyst & Performance Director to analyse content performance across all channels and develop future content strategies & plans to increase resonance, engagement, and conversion with our target HNW audiences.
16. Develop new creative brief templates for the wider marketing team for all requests to ensure clarity, consistency & efficiency for the content team.
17. Provide clear updates to each team on the creative direction developed for their relevant projects, assuring clarity on the content to be created and providing clear lead times for content creation.
18. Review the performance of each content piece that has been published and provide insights for improvement.
19. Ensure all creative content is approved by the brands before circulation to the channel heads.
20. Prepare regular analysis of content performance.
21. Work closely with Copywriters and guest editors to ensure they are involved in Brand and Creative briefs and given the correct lead time to create assets.
22. Manage the process from the Tier deck to delivery to channels to performance.

BACKGROUND & SKILLS REQUIRED :

1. Degree education or equivalent qualifications is advantageous.
2. Experience in a B2B role is a bonus, as is experience using social media to drive traffic.
3. Computer literate with high proficiency in Microsoft Office; knowledge in Photoshop or InDesign is a bonus.
4. Comfortable using a suite of reporting tools to measure and optimise content and use data to continually improve.
5. Experience in producing creative content for socially led brands that engage consumers.
6. Experience managing and segmenting email campaigns.
7. Strong administrator - must be highly organised with the ability to coordinate others, ensuring deadlines are met effectively.
8. Strong influencing and communication skills.
9. Able to work well with all levels across the business.
10. Self-starter, highly motivated, and ambitious.
11. Strategic mindset for planning content and brand positioning.
12. Strong analytical skills, with experience analysing and creating data-focused content.
13. Detail-oriented and results-driven.
14. Fluent in English and local Village language; any other European language would be beneficial.