Content And Social Media Specialist S722

ROLE SUMMARY

ABOUT THE COMPANY

NPW Contracting, Inc. is a woman-owned, full-service contractor specializing in thermal and moisture protection, restoration, and structural repair. Established in 1989, NPW Contracting has over 35 years of experience delivering high-quality services to clients. The company is committed to safety, integrity, and exceptional service, partnering with top contractors on some of Colorado's largest and most prominent projects.

ABOUT THE ROLE

The Content and Social Media Specialist will be instrumental in increasing NPW Contracting's brand awareness and driving commercial opportunities. This role is crucial in crafting and executing engaging content that highlights the company's expertise and projects.

The specialist will manage and implement content strategies across various platforms, ensuring NPW Contracting remains top of mind among clients and industry partners. This role offers a unique opportunity to contribute to the company's growth and work in an environment that values strategic creativity and meaningful results.

This position is perfect for someone who:

1. Is a strategic thinker who can execute content plans effectively.
2. Excels at managing and optimizing content across various platforms.
3. Enjoys using data-driven insights to improve content performance.
4. Is proactive in suggesting creative ideas to enhance the company's online presence.

ROLE RESPONSIBILITIES

Content Creation Management

1. Develop and curate engaging content (posts, articles, videos, graphics) for NPW Contracting's social media platforms, including LinkedIn and Instagram.
2. Create strategic content calendars to align with business goals and upcoming events.
3. Manage and execute email marketing campaigns, including newsletters and promotional content.
4. Collaborate with team members to produce tailored content for NPW Contracting's target audiences in the construction and restoration industries.

Social Media Strategy Community Management

1. Implement social media strategies that align with NPW Contracting's marketing and business development objectives.
2. Handle community management, monitoring interactions, and providing team members with ready-to-post content for consistent messaging.
3. Ensure that the company's voice and values are consistently represented across all channels.

Analytics Reporting

1. Monitor the performance of social media posts and campaigns, providing insights and recommendations.
2. Analyze content metrics to track engagement and refine strategies based on data-driven insights.

Although the responsibilities outlined above will form the core focus of the role, please note that the hiring manager may assign additional relevant tasks as needed to align with the evolving objectives of the position and the overall goals of NPW Contracting.