Community Manager

Descripción del trabajo

SUMMARY

The Allurion Public Relations Manager is responsible for corporate PR of the Allurion Balloon (formerly known as the Elipse balloon) and Allurion Program (formerly known as the Elipse Program) via broadcast, digital and other PR means. This role is responsible for accelerating Allurion’s growth across the globe by developing innovative communication strategies.

Your goal will be to create stronger brand awareness among consumers to drive potential patients to partner clinics as well as tell the Allurion story for corporate PR. Passionate about PR in digital as well as broadcast, you will manage from strategy to deployment of different tactics. You will manage PR agencies in different countries, work with broadcast and PR agencies on pitches, write corporate press releases and manage corporate press releases directly on Business Wire. We are hiring people who will not only develop new strategies to accelerate growth but will also drive its execution to deliver results.

As the subject matter expert in Public Relations and Allurion, this team member will define PR marketing strategies and budgets with full transparency and collaborate with cross-functional team members on buying and execution. Importantly, the Public Relations Manager is responsible for managing PR agencies and direct collaboration with local field sales teams to execute all PR activities. Additionally, this team member will have a strong capability in resiliency, agility, and collaboration with other cross-functional team members such as sales, digital products, professional education, trade / digital / brand marketing, and customer care managers to drive Allurion Balloon placements.

EXPECTATIONS AND RESPONSIBILITIES :

• One Main Goal: Drive increased placements and awareness in direct digital markets and other markets where driving PR push.
• Two Key Skills: Builds relationships and creates alignment with other marketing teams and cross-functional teams in the organization. Assesses and analyzes campaigns, PR agencies, partners with external and internal stakeholders to develop strategic solutions and implements the execution of these solutions.
• Three Ways to Lead: Lead yourself, lead your business, and lead your customers. Demonstrates agility, resiliency, initiative, interpersonal influence, emotional intelligence, and problem-solving skills to make critical decisions and find solutions to complex situations. Exemplifies the corporate brand with the highest level of ethics, integrity, and focus on patient safety while driving the business forward.

PERFORMANCE :

Collaborates with the commercial and marketing leadership team to develop strategies in development and implementation of the PR strategy including but not limited to press releases, digital and broadcast for our direct markets in collaboration with the brand marketing, digital marketing, and sales teams to increase demand and awareness for the Allurion program via:

• Healthcare and Beauty media
• Corporate and Financial press
• Med Tech and Pharmaceutical media
• Coordination of agencies at international and local levels: ensure consistency of company-wide communication, share worldwide best practices, and support impactful regional media strategies
• Creation of impactful PR content (leveraging regular surveys, patient testimonials, clinic success stories, clinical data)
• Write compelling press releases for both Direct to consumer and corporate
• Engage with Allurion senior leadership and external KOLs to contribute to content creation or attend media events / interviews
• Implementation of targeted impactful PR actions through communication toolkits, press releases, press gifts, press events
• Daily contacts with journalists, ensuring a better visibility of Allurion on various platforms and media
• Organization of local media events to amplify the reach of our campaigns
• Work with Digital team to manage brand ambassadors and influencers for PR activities
• Work to create engaging PR content and press releases for corporate Allurion PR and through LinkedIn etc. such as white papers etc.
• Report international and local PR performance (media value)
• Listen and report trends on our weight loss category
• Share PR reports with sales, digital, telesales and trade marketing teams to best leverage our publications via our social media, website, clinics, and clinics websites
• Supervision of the annual PR budget

Build Relationships and Alignment :

Demonstrates effective collaboration and communication skills. Develops partnerships with professional education, medical / clinical, regulatory, sales, other marketing teams, business excellence, and program excellence – plus distributor teams. Holds customers, cross-functional teams, and field teams accountable to commitments, builds strong business relationships to deliverables and follow up happens in a timely / collaborative manner. Plans are transparent and are compliant with the company messaging, claims and process standards. Also routinely conducts field and commercial leadership needs analysis and leads execution plans resulting from aligned activities. Fosters relationships with key decision makers internally and externally. Consistently delivers on business plans / agreements with proactive communication and follow-up with all stakeholders.

DEVELOPMENT AND LEADERSHIP :

Lead yourself, lead your business, and lead your customers. Assumes the leadership role for needs analysis, creation and delivery providing overall leadership for these areas for public relations to consumers, and direction to the cross-functional team members as needed. Able to model the way through vision, coaching, creativity, or being a catalyst to positively influence change. This involves evaluating before acting, exercising strong emotional intelligence with fact-based strategic decision-making, and demonstrating a solution-oriented posture to emerging challenges. Works to support professional team development and personal development to promote growth and learning. Demonstrates the highest level of personal and professional standards, ethics, and integrity.

REQUIRED ATTRIBUTES :

• 7+ years of experience in global PR
• Fluent in English + 1-2 other languages (Spanish and Arabic preferred, alternatively French, Portuguese, or Italian)
• Combined experience in PR agency and in-house PR function
• Combined experience in large and small organizations
• PR experience in Europe top 5 needed plus experience in MEA and Brazil preferred
• Location: Europe, preferred Paris but not mandatory