Chief Marketing Officer - [DM913]

JOTELULU is a European provider of cloud infrastructure and cloud services, with a clear mission of offering tech companies simplified and reliable cloud services, helping them be more competitive and scalable.

Despite growing at a very fast pace, we are keen on promoting a healthy work-life balance. We are a remote-friendly company where people can manage their own time and ambitions.

How? By living our values (J.O.T.E.) on a day-to-day basis, such as:

1. Joy: people who feel happy and confident try new things and are better equipped to face challenges.
2. Ownership: taking the initiative to deliver positive results, being accountable for the outcome of your actions.
3. Trust: not only internally, through caring and appreciating our employees but also with our customers, being the core of our business.
4. Effectiveness: combined with intelligence, imagination and knowledge leads to results.

Our success is deeply tied to the growth and satisfaction of our partner network, and as we expand across Spain, Portugal, France, and beyond, we are seeking an innovative Chief Marketing Officer (CMO) to lead our marketing efforts and drive growth across regions and segments.

Position Summary

The Chief Marketing Officer (CMO) will be responsible for developing and executing a marketing strategy that builds brand awareness, drives partner acquisition, and supports partner-led growth. This role will lead the marketing team in creating and delivering go-to-market strategies, campaigns, and programs that drive demand, enhance partner enablement, and support our revenue goals across markets and partner segments. The CMO will work closely with Revenue, Sales, Partner Success, and Product teams to align marketing initiatives with broader business objectives.

Key Responsibilities

1. Marketing Strategy and Leadership:
   - Develop and execute a comprehensive marketing strategy that aligns with the company’s growth objectives across key markets (Spain, Portugal, France, and future expansions) and partner segments and sizes.
   - Lead the marketing team in designing campaigns that attract new partners, enable existing partners, and drive brand awareness across all target regions.
   - Establish a clear brand identity and messaging framework that resonates with partners, end clients, and stakeholders across markets.
2. Demand Generation and Partner Marketing:
   - Oversee the creation of demand generation programs and digital marketing campaigns that attract, engage, and convert new partners and drive partner-led sales.
   - Design and execute co-marketing programs with partners to drive end-client acquisition, including joint campaigns, webinars, events, and content marketing.
   - Develop and manage marketing funnels, optimizing conversion at each stage from lead generation to partner activation and growth.
3. Content and Product Marketing:
   - Lead the content marketing strategy to create high-quality, engaging materials that communicate our value proposition to partners and their clients, including case studies, whitepapers, videos, and blog posts.
   - Collaborate with the Product team to develop product marketing materials, including messaging, collateral, and training materials that support partner education, enablement, and success.
   - Launch and promote new products or features in partnership with Product and Sales teams, ensuring partners are equipped to understand, promote, and sell new offerings.
4. Partner Enablement and Collaboration with Partner Success:
   - Work closely with the Partner Success team to develop enablement programs that support partner onboarding, training, and long-term growth.
   - Create a suite of tools, resources, and marketing collateral that partners can use to effectively market our services to their end clients.
   - Collect and incorporate partner feedback to continually refine enablement strategies, ensuring that marketing materials and campaigns resonate with partners’ business needs.
5. Data-Driven Marketing Operations and ROI Analysis:
   - Implement marketing analytics tools and processes to track, measure, and report on key performance metrics, including lead generation, campaign ROI, partner engagement, and contribution to revenue goals.
   - Analyze market trends, customer insights, and partner performance data to inform marketing strategies and optimize campaigns.
   - Report regularly to the executive team on marketing KPIs, providing insights into campaign performance, budget utilization, and recommendations for improvement.
6. Go-to-Market Strategy for New Markets and Segments:
   - Collaborate with Sales and Product teams to define and execute go-to-market strategies for new regional expansions and partner segments.
   - Conduct competitive analysis and market research to understand market dynamics and tailor marketing strategies to each new geography.
   - Support market-entry strategies with tailored messaging, local partnerships, and region-specific campaigns to drive rapid adoption and revenue growth.
7. Team Leadership and Development:
   - Build, mentor, and lead a high-performing marketing team, fostering a collaborative and innovative culture that aligns with company values and objectives.
   - Establish clear performance expectations and provide continuous development opportunities to ensure team members are well-equipped to meet the demands of a scaling organization.
   - Align team structure, roles, and responsibilities to support efficient execution of the marketing strategy across regions and partner segments.

Fluent in Spanish and English

Qualifications

- Experience: 10+ years in marketing leadership roles, with a strong focus on B2B or B2B2B models, preferably within SaaS, cloud, or technology industries.
- Proven Success: Demonstrated track record of developing and executing successful marketing strategies that drive growth, partner acquisition, and revenue generation across multiple markets.
- Demand Generation Expertise: In-depth experience with digital marketing, lead generation, and content marketing, with a focus on creating campaigns that support partner-led sales models.
- Partner Marketing: Strong background in building and executing co-marketing and partner enablement programs within channel or partner-driven ecosystems.
- Analytical and Data-Driven: Proficiency in marketing analytics and CRM tools (e.g., HubSpot, Salesforce) to track performance and ROI, with a data-driven approach to optimizing marketing campaigns.
- Cross-Functional Collaboration: Proven ability to work effectively with Revenue, Sales, Partner Success, Product, and Operations teams to align on shared objectives and deliver integrated go-to-market strategies.
- Strategic and Creative: Strategic thinker with the ability to balance creative vision with practical execution, adapting marketing efforts to various partner segments, market needs, and growth goals.
- Excellent Communication Skills: Strong communicator who can articulate complex ideas, influence stakeholders, and inspire a team.


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