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Descripción del trabajo

Digital Content Specialist - Agency

Perfil buscado (Hombre / Mujer): As a Digital Content Specialist you will plan and oversee the creation of content for various channels and audiences, manage editorial calendars, and design, develop, and implement Online Educational Programs for Health Care Professionals and patients. This role will be crucial in managing our ongoing medical education initiatives.

The successful candidate will have a solid understanding of medical education, audience engagement, and omnichannel strategies within the pharmaceutical or healthcare industry. We are seeking a creative and dynamic individual to develop cross-cutting communication campaigns targeting emerging audiences. The ideal candidate will have a strong understanding of diverse demographics and the ability to craft messages that resonate across various platforms. This role requires innovative thinking, excellent communication skills, and a passion for engaging with new and varied audiences.

If you are excited about the opportunity to make a meaningful impact through strategic communication, we would love to hear from you.

Responsibilities:

1. Develop and execute a detailed online content strategy in line with the company’s marketing objectives and the Integrated Customer Business Plan.
2. Ensure the development of content that fosters engagement and supports the marketing strategy with a focus on online educational activities for Health Care Professionals and patients.
3. Supervise and coordinate the creation of various content types such as eCME programs, webcasts/webinars, web pages, blog posts, videos, and infographics.
4. Stay updated with emerging content formats to remain competitive and proactively recommend innovation opportunities.
5. Align with the Channels Automation/Business teams to develop and implement strategies for distributing content across various channels including social media, email, and other platforms.
6. Create and oversee editorial calendars to ensure a consistent flow of content.
7. Ensure produced content is based on SEO best practices to enhance visibility and search engine rankings.
8. Use analytics tools to measure content performance and recommend ideas and best practices for improvement.
9. Create regular reports on content performance and communicate insights.
10. Manage external vendors (local and international) contracted to provide educational services.
11. Ensure that all content complies with legal, regulatory, and ethical standards including medical copyright and privacy regulations.

Minimum Requirements:

1. Experience of 4+ years in Digital Content marketing related positions.
2. Advanced English level.
3. University degree from an accredited institution.
4. Advanced data analytics skills.
5. Knowledge in the implementation of online educational methodologies and materials (LMS, eCME, webinars).
6. Knowledge of content management systems (CMS), marketing automation tools, and other relevant technologies.
7. Ability to predict audience preferences with an editorial mindset.
8. Experience in Life Sciences environment.
9. Project management skills and attention to detail.

Agency Professional Development Marketing.