Carolina Herrera CRO & Digital Data Senior Specialist, Barcelona

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Client:

Puig

Location:

Barcelona, Spain

Job Category:

Other

EU work permit required:

Yes

Job Views:

4

Posted:

06.03.2025

Expiry Date:

20.04.2025

Job Description:

The Opportunity

Reporting to the Digital Experience Manager, the Carolina Herrera CRO & Digital Data Senior Specialist is responsible for optimizing the digital experience to achieve business goals.

What you'll get to do

• Strategic Optimization: Collaborate with IT and Digital teams to implement tracking tools (e.g., Google Analytics, Looker, Contentsquare, Bloomreach, SAC, etc.) to enhance the digital experience.
• User Insight & Experience: Analyze user interactions & sales data on digital platforms to understand behavior, preferences, and pain points, at times managing external agencies.
• UX / UI Optimizations: Propose improvements to UX / UI and Content teams based on derived insights.
• Performance Metrics: Define and monitor key performance indicators (KPIs) related to user engagement, conversion rates, bounce rates, and other relevant metrics.
• A/B Testing: Plan, execute, and analyze A/B tests to optimize website elements, such as layouts, content, and CTAs. Present recommendations to UX / UI and content teams based on derived insights.
• Segmentation: Collaborate with brand and global CRM & Media teams to analyze customer database and create user segments based on behavior, demographics, & other factors to tailor digital experiences for different audience groups.
• Reporting: Generate regular reports and dashboards to communicate insights to the Digital Experience Manager and other stakeholders, including top management.
• User Research: Collaborate with internal and external teams to conduct user tests and interviews setting up relevant hypotheses to validate.
• Competitor Analysis: Keep tabs on industry trends and competitors' digital experiences to identify areas for competitive advantage.
• Data-Driven Decision Making: Collaborate with the Digital Experience Manager to make informed decisions about website improvements, content strategy, and user journey enhancements.

We'd love to meet you if you have

• Minimum 5 years’ experience as CRO, Digital Analyst, UX Researcher, UX Designer, or Digital Product Owner in an agency or brand environment.
• Bachelor’s degree in a related field (e.g., Data Science, Communication Sciences of Design, Business Administration).
• Proficiency in key data analysis tools and platforms (e.g., Excel, Google Analytics, ContentSquare, Bloomreach, SAC, Python, SQL & others).
• Proficiency in A/B testing tools (e.g. Google Optimize, AB Tasty etc).
• Strong analytical and problem-solving skills.
• Knowledge of statistical analysis and modeling techniques.
• Knowledge of web tracking technologies.
• Understanding of user experience (UX) principles.
• Excellent communication skills to convey complex data findings to non-technical stakeholders.
• Attention to detail and the ability to spot trends and anomalies in data.

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture.
• A range of learning and development opportunities.
• An international company with plenty of opportunities to grow.
• A competitive compensation & benefits package.