Business Analyst IBS - Integrated Marketing Services
We are looking for a Business Analyst IBS – Integrated Marketing Services to be part of our Information Technology team.
Position Snapshot
- Location: Barcelona
- Type of Contract: Permanent
- Stream: Information Technology
- Type of work: Hybrid
- Work Language: Fluent Business English
The role
Serves as a liaison between the IT MSE (Marketing, Sales & eBusiness), Group Marketing, and Integrated Marketing Services. As an extension of Product Team, brings deep understanding of the opportunities and issues facing the business function and advises on the best solutions.
Translates business strategies, opportunities, threats and needs into the proper implementation and leverage of the IT products. When the IT products do not have the required capabilities, translates requirements, and plays a key role within the product team to specify, test and deploy those as IT solutions.
As a Business Analyst specialized in Marketing innovation, you will be responsible for analysing and implementing solutions related to marketing operations (CRM, Social Media, Content, Website, etc.). You will also analyse and improve our business processes and workflows, with a focus on efficiency and effectiveness. You will work closely with cross-functional teams, including Group Marketing, IT MSE, Agencies & studios to understand their needs and define the best use of Nestlé's IT products.
What you’ll do
- Your main customer is Integrated Marketing Services, a unit which provides technology-enabled services to the different business units and Markets across the company.
- Serve as the subject matter expert on innovation for Marketing processes, providing guidance and recommendations on implementation of IT systems and tools to optimize processes and deliver value to the business.
- Work with stakeholders to understand business requirements and identify opportunities for Marketing process improvement.
- Analyse and document processes and new ways of working.
- Develop functional requirements and specifications for Marketing operations systems and tools in collaboration with the relevant IT product group.
- Work with IT teams to implement and integrate solutions with other systems and tools.
- Collaborate with innovation teams or other operational teams related to Marketing Operations.
- Conduct gap analysis and recommend solutions for process improvement.
- Collaborate with the relevant IT product managers to ensure solutions are implemented to meet business requirements.
- Provide ongoing support and maintenance for new tools and processes.
- Collaborate with all stakeholders including external partners (solutions vendors, agencies) who will be contributing to the marketing operations requirements.
We offer you
We offer more than just a job. We put people first and inspire you to become the best version of yourself:
- Great benefits including competitive salary and a comprehensive social benefits package. We have one of the most competitive pension plans on the market, as well as flexible remuneration with tax advantages: health insurance, restaurant card, mobility plan, etc.
- Personal and professional growth through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset.
- Hybrid working environment with flexible working scheme. Our state-of-the-art campus is dog friendly and equipped with a medical center, canteen and areas to co-create network and chill!
- Recreation activities such as yoga, Zumba, etc. and a wide range of volunteering activities.
Minimum Qualifications
- Bachelor's or Master's degree or equivalent experience in a relevant field (e.g., Computer Science, Engineering, Business Administration) with a career focus in Analytics.
- 5+ years of relevant experience in business analysis in a relevant functional area: Marketing, Brand Management, eCommerce & Digital Marketing with a focus on Marketing Process and Project management.
- Strong analytical skills and the ability to analyse complex business processes and interdependencies.
- Familiarity with marketing workflows and processes, content platforms (DAM, Drupal, CRM platforms, Social Media Platforms), new technologies applied to Marketing operations (AI technologies), and automation (RPA).
- Experience with project management tools such as Jira, Asana, or Trello.
- Understanding of Product Development Lifecycle (PDLC) - Discovery methodologies, Design thinking and Design validation approach.
- Understanding of Business Process Management (BPM) and Workflow Management (WFM) concepts and methodologies.
- Familiarity with digital marketing tools, such as Adobe Creative Suite, Google Analytics, and social media platforms.
- Proficient in the use of the Microsoft Office Suite, including Excel, PowerPoint, Mural, Visio.
- Experience working in an Agile/DevOps environment using design thinking methodology.
- Experience having worked in a global environment, collaboratively with cross-functional & virtual teams.
About the IT Hub
At Nestlé IT, we are a diverse, global team of IT professionals in the biggest health, nutrition and wellness company in the world. We strive to create an environment where people are valued for who they are. We innovate every day through future-ready technologies to create opportunities for Nestlé to delight consumers, customers and employees alike.
About Nestlé
We are Nestlé, the largest food and beverage company in the world, with a presence in more than 185 countries. Our values are based on respect: respect for ourselves, respect for others, respect for diversity, and respect for our future. Nestlé is dedicated to offering high-quality food and beverage products and services that contribute to the nutrition, health, and well-being of people, pets, and the planet. Additionally, it is committed to being a leading company in sustainability and achieving net zero greenhouse gas emissions by 2050.
We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.
Step outside your comfort zone; share your ideas, way of thinking and working to make a difference to the world, every single day. You own a piece of the action – make it count.
How we will proceed: