B2C Sales Director TotalEnergies, null

Activités

1. Define the sales strategy in the B2C segment by analysing the internal (products, technologies, capacities and resources, services) and external (environment, sector, market, competition) situations.
2. Define the segmentation, bid positioning and differentiation strategies. Contributes to the definition of the B2C commercial BP (new contracts, churn, margins, purchase price, channel mix...) for approval by the B2C P&L Director.
3. Conduct the implementation of the sales and commercial strategy of the B2C segment, managing the maintenance and control of the customer portfolio and its margin, designing the sales campaigns and defining their targets.
4. Define with the Pricing & Analytics Manager the characteristics of the product, price/margin and promotions, the implementation and commercial launch of new products in the B2C segment.
5. Identify market opportunities and prioritise the development of new B2C products, setting the final pricing for the customer.
6. Oversee the development of commercial actions using market knowledge regarding customers, competitors and products as per Total Group in Spain's strategic plan, ensuring the market studies needed to develop the business, and defining the Customer Journey in the selling process.
7. Oversee the pinpointing and realisation of partnership opportunities with other companies from different sectors (retail, telecommunications, energy, etc.).
8. Oversee the sales management strategy in inbound (CAC and Commercial Offices) and outbound (digital, in-person, telemarketing, leads...) channels, selecting suppliers in the case of external channels, and defining targets.
9. Ensure the development of the strategy, approve the budget and guarantee the application of the operational and functional policies relating to his/her Unit, establishing relevant criteria and/or control and organisation parameters.
10. Decide on and establish expenditure, investment and income forecasts, if applicable, analysing opportunities and threats, driving and guaranteeing coordination or harnessing synergies with other units, and representing and defending the interests of TotalEnergies in Spain.

Profil du candidat

Academic Training and/or Years of Experience

• University higher education
• High level of English (spoken and written). At least B2
• Experience in Commercial Management (At least 10 years)
• Experience in team management (at least 10 years)
• Knowledge of French an advantage
• Master's Degree of Postgraduate studies (business administration, commercial, marketing...) an advantage

Behavioural and Technical Skills:

• People Management and Leadership
• Office Package (Excel, Power Point expert level)
• Data analysis
• Business Analysis
• Customer Experience Management
• Product Management
• Negotiation
• Sales techniques
• Energy Legislation
• Strategic Planning
• Multichannel Strategy
• Market trends analysis
• Pricing models
• Benchmarking Techniques

Informations supplémentaires

TotalEnergies valorise la diversité, promeut le développement individuel et offre des opportunités d'emploi égales à tous les candidats.