Web Experience Manager

* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.

Description and Requirements

The Role

This is an opportunity to be a part of a growing business group, Solutions & Services Group (SSG) at Lenovo, which will be responsible for transforming Lenovo’s business and shaping the future of the company. We are looking for a highly motivated, results-driven and data-driven global digital marketing manager with a proven track record of driving global digital marketing from strategy to activation, including web, search, social marketing, digital content planning, email marketing, analytics, and marketing automation.

This role will be responsible to establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses. They will be at the forefront of new company-wide initiatives to transform Lenovo as a solutions and services leader in the digital space. It is a fast moving, challenging but very rewarding working environment.

Responsibilities Overview:

• Lead Lenovo solutions and services’ website marketing strategy, planning, activation, and execution globally
  • Drive SSG’s Website experience across our global website channels including Lenovo.com, Lenovo Tech Today, and more.
  • Support the product development roadmap, with the creation of new pages and web content.
  • Develop a masthead navigation strategy that reflects the services and solutions hierarchy of the company.
  • Cooperate with other teams to include a solid presence of our services and solutions on hardware pages.
  • Represent the SSG group in the digital strategy committees of the different digital environments of Lenovo.
  • Website optimization and search engine optimization for Lenovo’s solutions and services business overall.
• Drive social media marketing strategy, content, and execution
  • Social media content creation for solutions and services, maintain content and creativity calendar.
  • Drive social media strategy for events, campaigns, customer references, etc.
  • Influence on customer journey and how to engage with audiences by platform.
  • Work across internal teams (globally and Geo-specifically) and across social accounts.
• Drive email marketing for the business including email campaigns, design (A/B testing), marketing automation (Marketo), Dynamic emails, etc.
  • Work with web and Lenovo.com teams on SSG-related email campaigns.
  • Work closely with events and campaign team on email marketing activations.
• Lead analytics, insights and research
  • Website analytics, social media insights, email analytics, etc.
  • Develop and lead the implementation of the longer-term data and analytics capability.
  • Establish best practices around the use of data and analytics to inform marketing effectiveness.
• Work with product and offering teams closely to better support prioritization in our digital marketing activations.
• Maintain consistent brand messaging and experience throughout all platforms.
• Work with cross-functional global teams to build a solutions-centric global campaign architecture for Lenovo Group overall and SSG in the digital space.
• Work closely with marketing and business leaders in SSG to translate business goals and objectives into meaningful digital campaigns.
• Project manage campaigns with the help of external agency partners.
• Be able to dive into strategy, market research and customer insights.
• Be accountable for setting and managing to ambitious KPIs.
• Support and provide inputs into sales and business development teams.

Characteristics - The successful candidate must:

• Be an EXPERT digital marketing leader.
• Be a TEAM player.
• Be ORGANIZED.
• Be STRATEGIC.
• Be INFLUENTIAL.
• Be HARDWORKING.
• Be CURIOUS.
• BE CONFIDENT.
• Be FLEXIBLE.
• Be GLOBAL.
• Be ACCOUNTABLE.

Position Requirements

• Bachelor’s degree in marketing, digital, advertising, business or relevant field.
• 5-7 years of relevant marketing experience.
• Experience using marketing automation, digital tools, project management tools.
• Data analytics and insights capabilities.
• Deep knowledge of web design principles.
• Experience leading engagements with marketing agency partners.
• Proficient in photo and video editing software such as Adobe.
• Experience working on content creation.

• Strong communications skills, both written and verbal in English language.
• Strong organization and proven project management skills.
• Strategic thinker and creative problem solver.
• Highly organized, strong attention to detail, and outstanding time management skills.
• Proficient with MS Word, Excel, PowerPoint, Digital Marketing Tools, & More.

The base salary range budgeted for this position is $130k - $150k. Individuals may also be considered for bonus and/or commission.

In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 1/31/24.

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.