Web Development and Content Specialist

• Oversee day-to-day updates and management of the company websites using a content management system (CMS) to create and edit web pages.
• Design new page layouts, write and post content, and update multimedia (e.g., videos, images) regularly.
• Use tools like Google Analytics to track website performance, analyze traffic, and identify opportunities for growth and optimization.
• Implement SEO best practices to improve search engine rankings and enhance user experience.
• Help design user flows, wireframes, and ensure site features work properly through QA testing.
• Create and manage digital assets for website updates, email marketing, and other content.
• Provide content and digital support to the broader marketing team as needed.

Requirements

• Proficient with content management systems, especially WordPress, including page builders like Elementor or Gutenberg.
• Good understanding of HTML and CSS.
• Familiar with SEO practices and tools to improve site visibility.
• Experience with Google Analytics or similar tools to track and report on site performance.
• Strong writing, editing, and proofreading skills for web content.
• Familiar with design tools like Adobe Creative Suite, Canva, and basic video editing.
• Experience with email marketing platforms (e.g., HubSpot) and content creation for campaigns.