Web Developer – Digital Marketing

Summary Of Day-To-Day Responsibilities:

• Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems.

• Collaborate with our digital marketing stakeholders to define KPIs, tagging requirements, and overall measurement strategy for our digital marketing group.

• Manage daily operations and implementation of client’s analytics stack (Marketing tags such as Google DoubleClick, Rakuten, Facebook etc., Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services, Ensighten).

• Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript.

• Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, ActionScript) via our Tag Management System and Adobe Launch.

• Collaborate with technology teams on implementation of analytics solutions, including guidance on data layer implementation and troubleshooting, data feeds and integrations with other systems.

• Keep abreast of product updates (Adobe, Google Analytics, Ensighten), best practices and proactively follow up with required changes in our implementation and appropriate communications.

• Provide consultative service, training and validation support to quality assurance/testing teams.

Must Have:

• Javascript – 2 years.

• Web Analytics Implementation experience – 2 years.

• Analytics tagging implementation – Adobe analytics, Google analytics, marketing tagging implementation.

• Great Communicator.

Job Details:

Job ID: 12555

Contract Duration: 12 months

Location: Toronto