VP of Public Relations & Community Engagement

Brandt is currently looking to fill a Vice President of Public Relations & Community Engagement position in our Regina, SK location.

The role of VP of Public Relations & Community Engagement will be to understand our business objectives and leverage their specialized knowledge of the media and other non-market communication channels to help achieve corporate goals. Specific responsibilities include, but are not limited to, the following:

Duties & Responsibilities

Media Relations

• Building strong relationships with local, regional, and national media outlets
• Building strong relationships with industry publications and their authors/editors
• Working closely with the Advertising, Brand, and especially the Corporate Voice teams to curate content for distribution
• Implementing and managing Digital Engagement tools to maximize the organization’s share of voice and sentiment across all mediums

Government Relations

• Staying informed of current and future government policy that may affect the organization and its customers and working with internal stakeholders to respond
• Developing and managing an organizational strategy that strengthens relationships with government officials
• Developing materials for internal and external use; including but not limited to, position statements, talking points, white papers, etc.
• Collaborating with credible industry advocates to support areas of common interest
• When applicable, participating in lobbying efforts for key government policy considerations

Sponsorship & Community Engagement

• Crafting and managing a comprehensive sponsorship strategy to maximize the organization’s impact in the communities in which we operate
• Strategically using sponsorship dollars in order to achieve corporate objectives through community engagement initiatives
• Playing a lead role in high-impact sponsorships to ensure maximum activation
• Quantifying the value of community opportunities to optimize our investment to impact ratio

Internal Communications

• Building strong relationships with internal stakeholders in order to fully understand their challenges and opportunities
• Developing and managing strategies to create and distribute stronger internal communication tactics (emails, town halls, newsletters, publications, employee contests, and more)
• Exploring and implementing internal communication/engagement tools such as Facebook Workplace, Microsoft Yammer, or others

Issues Management

• If necessary, being the lead in the development of issue management strategies

Public Speaking

• Speaking on behalf of Brandt from time to time at events such as tradeshows, press conferences, and other special events

Required Skills

• Leading skills in communication (written and verbal)
• Team-oriented and willing to collaborate with specialized groups in content creation
• A drive to expand knowledgebase to fully understand corporate objectives

Required Experience

• 10+ years of experience in a PR, Communications or Media role
• University degree in an applicable field