VP of Marketing

VP of Marketing

Minga

At Minga, we're on a mission to revolutionize campus management for modern K-12 schools, creating an environment where students thrive, feel safe, and actively engage in their communities through our innovative platform. As a tight-knit and growing team based in the vibrant Innovation Center in downtown Kelowna, BC, we're seeking a dynamic individual to join us as we continue to expand.

The Role

We’re looking for a dynamic leader with a proven track record in performance marketing, data analysis, and team leadership to join Minga as our VP of Marketing. This is a high-impact role responsible for driving measurable growth, generating qualified leads, and building a culture of data-driven decision-making. If you’re passionate about marketing innovation, have a strong analytical mindset, and excel at leading teams to achieve exceptional results, we want to hear from you.

This is a full-time position, Monday - Friday, in a hybrid work environment. You’ll be in the office three days a week (Monday, Tuesday, Thursday), with optional remote days (Wednesday, Friday). Preference will be given to candidates in the Kelowna area who can reliably commute to our downtown office at the Innovation Center. Remote candidates may be considered, and relocation package is available.

Salary Range: $160,000 - $200,000

Your Responsibilities

• Performance Marketing: Develop and execute data-driven marketing strategies to generate qualified leads, increase demo bookings, and drive revenue growth through digital and traditional marketing channels.
• Data Analysis & Reporting: Build and maintain robust analytics frameworks to measure, optimize, and report on campaign performance. Use insights to refine strategies and maximize ROI.
• Leadership & Team Development: Build and inspire a high-performing marketing team. Foster a culture of accountability, ownership, and continuous improvement.
• Thought Leadership: Position Minga as a market leader by driving content strategies across web, webinars, events, and other channels. Create compelling narratives that highlight Minga’s value in the education technology space.
• Vision & Strategy: Collaborate with the executive leadership team to align marketing initiatives with Minga’s overarching vision, strategy, and growth targets.
• Target Setting & Metrics: Define ambitious but achievable marketing goals, track performance, and ensure alignment with company objectives through transparent reporting.
• AI Integration: Stay curious and proactive in exploring how AI can enhance marketing strategies, accelerate results, and optimize operations.
• Cross-Functional Collaboration: Partner closely with sales, customer success, and product teams to ensure cohesive strategies for enterprise sales, customer retention, and product adoption.
• Partnerships: Manage relationships with external vendors and agencies to optimize campaign execution and deliver exceptional results.
• Compliance & Innovation: Stay ahead of industry trends and regulations, ensuring Minga’s marketing practices are both compliant and cutting-edge.

Your Qualifications

• Significant experience in performance marketing, including expertise in paid media, SEO, email marketing, and analytics.
• Strong proficiency in data analysis, reporting, and campaign optimization.
• Demonstrated ability to lead teams, manage budgets, and achieve measurable outcomes.
• Exceptional communication and presentation skills, with a flair for storytelling and thought leadership.
• A growth-oriented mindset and enthusiasm for embracing new technologies, including AI, to drive innovation.
• A collaborative spirit and the ability to build strong cross-functional relationships.

If you’re a results-oriented leader who thrives on innovation, data, and inspiring teams, we’d love to have you lead Minga’s next chapter of growth.

The Perks

Embrace the perks of a flexible, hybrid work environment (three days in the office), along with comprehensive health, dental, and vision care. Enjoy your well-deserved vacation days, holidays, and sick leave. Seize opportunities for professional development and training on the job. Our employees enjoy a more laid-back and enjoyable office environment (with snacks). Our team-building events, holiday parties, and social gatherings are the icing on the cake.

Join the Minga Movement!

Are you ready to embark on an exciting career journey with Minga? Apply now and become part of a team of professionals dedicated to creating positive change in K-12 education. If you aren't the ideal candidate, that's OK too. If you don't have the related experience we are looking for in some way but still think you'd be great, apply anyways and tell us why.

Job Types: Full-time, Permanent

Pay: $160,000.00-$200,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Flexible schedule
• Life insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's Degree (preferred)

Experience:

• SaaS: 5 years (required)
• Education technology: 3 years (required)
• B2B: 5 years (required)

Language:

• English (required)

Location:

• Kelowna, BC V1Y 0C2 (preferred)

Work Location: Hybrid remote in Kelowna, BC V1Y 0C2