Vice President of Marketing

About the company

Multiview Financial provides powerful, easy-to-use financial applications to enterprises of any size for accounting and financial planning. For over 30 years, Multiview Financial has driven successful client outcomes with a scalable ERP accounting solution by partnering with clients to break down data silos, automate accounting processes, and provide more access to information through industry leading dynamic reporting solutions. Throughout its history, Multiview has championed simplifying, enabling, and advancing clients’ corporate finance and back-office operations, allowing them to spend more time and resources on commercial success. Having diligently migrated its applications to the cloud, the company is extremely well-positioned to capitalize on the largely unaddressed midmarket cloud ERP space.

Multiview is already a leader in accounting financial solutions for small and medium-sized organizations throughout North America. The company boasts an extraordinary 97% client retention rate and enthusiastic loyalty where it really matters – with end users. This can be attributed in part to highly client-centric product management and Multiview's refusal to outsource its client success. Most of all, Multiview’s success can be attributed to its people and the culture they have collectively created.

In addition to regular industry awards for its products, Multiview was recently recognized as one of the National Capital Region's Top Employers in 2024 and as One of Canada’s Top Small & Medium Employers in 2024. This is in addition to being recognized by Great Place to Work Institute Canada as one of the Best Workplaces in Technology in 2024 in addition to our certification, a certification based on direct feedback from employees, provided as part of an extensive and anonymous survey about workplace experiences. These accolades are due in no small part to the company’s dedication to its values.

Multiview's Values

• People First
• Client Obsessed
• Stronger Together
• Work Smart
• Believe in Better

Multiview's Product Vision

The company’s flagship product, Multiview Financials ERP, is simple enough for a single accountant, yet powerful enough for a large finance department in a global enterprise.

CFOs, Controllers, Accountants, need to be at the heart of the data trust of their organization. Many organizations, whether by choice or circumstance, are operating with a vast array of data silos resulting in multiple versions on the same measurables. The power of data control being at the hands of the CFO or centralized in an organization is the ability to in turn, share it throughout the company – “one truth”. Trust in the information supporting the decisions of the organization is Multiview’s ultimate product.

With that trust assured, the finance team’s job is then to tell stories through management reporting, illuminating the perspective of the management team on what’s truly happening inside the organization, with its clients and in the broader market. It is story-telling empowered with accurate, timely data.

Multiview Financial ERP includes:

• Core Accounting: General Ledger, Accounts Payable, Accounts Receivable
• Business Insights: Business Intelligence, Budgeting & Forecasting, Project Management, Document Management
• Business Automation: Multi-sourced Data Warehouses, Automated Workflows, Expense Management, Multiview Intelligent Capture (OCR)
• Inventory Management: Inventory / Materials Management, Asset Management, Purchase / Work Orders, Order Management

Overview

Multiview is seeking a Vice President of Marketing to inspire and scale its marketing team as the company lifts off as a cloud-based ERP company. Reporting directly into Multiview’s CEO, Mike Johnson, this VP will join the Senior Leadership Team as the company continues to scale and maximize its stakeholder impact.

Grounded in a fiercely loyal healthcare client base and staring down a massive market opportunity, the VP of Marketing will be stepping into a unique opportunity. This individual will support and drive the strategic expansion of Multiview’s impact in its primary target market, healthcare, and support growth in secondary target markets. This VP of Marketing will help make Multiview the mid-market healthcare ERP leader, and enter and expand into key secondary markets.

Bringing a thoughtful, structured, and results-oriented approach, the VP of Marketing will leverage deep industry insights to build and refine a high-performing ARR organization. Leading all aspects of marketing and playing a key role in the organization's strategy, the VP will work closely with functional peers and the CEO to scale Multiview.

Key Responsibilities

• As a member of the Senior Leadership Team, contribute to the strategy and decision making of the company along with other SLT members and leaders.
• Develop and implement a cohesive marketing plan, aligned with Multiview’s goals and values to increase brand awareness and drive revenue growth and stakeholder impact.
• Develop the team and implement effective structures for all Marketing functions including Communications, Demand Generation, Product Marketing, Channel & Partnership Marketing and Marketing Operations.
• Oversee brand positioning, messaging, and identity to ensure consistency across all channels.
• Collaborate with product teams to define product positioning, value propositions, and go-to-market strategies.
• Design and implement campaigns to attract and convert leads, optimizing the sales funnel for client acquisition.
• Leverage digital channels (SEO, content marketing, PPC, social media) to drive traffic and engagement.
• Analyze market trends, client feedback, and competitive landscape to inform marketing strategies.
• Build and manage a high-performing marketing team, fostering collaboration and professional development.
• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and inform future strategies.
• Work closely with sales teams to align marketing and sales efforts, ensuring a seamless client experience.
• Identify and establish strategic partnerships to enhance marketing efforts and broaden reach.
• Maintain relationships with industry analysts.
• Strategize and execute business development initiatives to drive sustainable growth through new client adoption and subscription growth.
• Cultivate relationships with key partners and stakeholders to enhance market presence in target verticals.
• Report directly to the CEO on marketing progress and contribute to executive decision-making.
• Support the CEO in managing critical partnerships.

Ideal Candidate Profile

• 10 years of experience in a marketing role in the healthcare technology industry with a software as a services (SAAS) company.
• Has been responsible for the marketing or the number two leader of a marketing team for a company that’s scaled its total headcounts from ~200 to ~500+ employees.
• Is reputationally a pragmatic marketing leader who is thoughtful and authentic in their approach to market.
• Has a high attention to detail.
• A proven track record of elevating a brand in a competitive environment.
• Already understands the dynamics of a software company growing through the scaling phase.
• Experience supervising managers and growing individuals.
• Demonstrated ability to drive analyst and industry relationships.
• Is data driven and outcome oriented.
• Experience in the following areas:
• Demand Generation
• Brand marketing
• Product marketing
• Content marketing
• Digital marketing
• Event marketing
• Existing client marketing programs
• Maintaining and optimizing marketing technology
• Public relations and communications
• Market research and competitive analysis
• Regulatory compliance and data privacy as it relates to marketing activities
• Channel and partner marketing
• Expertise in navigating the US healthcare industry.
• Prior experience working with or adjacent to Electronic Medical Records (EMR) systems.
• Brings a disciplined, data-driven approach to operationalize the marketing function.
• Familiar with marketing and selling cloud solutions, particularly to mid-market clients.
• Management experience leading teams of 20+ individuals while providing leadership development to direct managers.
• Accustomed to reporting directly to C-suite executives, preferably the CEO.
• Has at least one stint of presiding over rapid growth.
• Collaborative mindset, with an ability to partner and work cross-functionally within the organization.
• Strong communication skills, capable of articulating complex concepts clearly and persuasively.
• Entrepreneurial spirit, with a readiness to tackle challenges head-on.
• An exceptionally strong work ethic and a willingness to roll up one’s sleeves to reach and exceed objectives.
• Possesses a post-secondary education, preferably in a relevant subject matter area.
• Candidates without healthcare experience will be strongly considered if they have relevant experience scaling technology companies.

This is a remote role at a remote-first company so the candidate can work remotely within the United States or Canada.