Vice President Marketing, Ecommerce & Visual Presentation

Company Description

Who we are:
At RCL - Reitmans (Canada) Limited, we live and breathe fashion and customer experience every day. We believe that fashion is about more than just style — it's about empowering our customers with the confidence to shine when it matters most.

Whether through bold ideas at the design table or seamless experiences in our stores and digital channels, our goal is to create unforgettable moments. With a strong portfolio of brands and a passionate, creative team, we constantly reimagine what’s possible in fashion retail.

Job Description

A strategic role in shaping the future of an influential and inspiring brand.
As a visionary leader, you will have the opportunity to define and orchestrate strategies that will strengthen RW&CO’s presence and performance in an ever-evolving omnichannel environment.

The Opportunity
Reporting to the General Manager of the RW&CO brand, the Vice President Marketing, Ecommerce & Visual Presentation will shape and drive the Brand vision and strategies that support growth and profitability across our Omni-channel eco-system.

As a key visionary of our Reitmans brand, the Vice President Marketing, Ecommerce & Visual Presentation will provide leadership and guidance to all brand conversations, ensuring all initiatives help drive consideration while simultaneously bolstering customer retention and acquisition goals. Part of the executive leadership team, you will have the opportunity to actively participate and drive cross-functional brand and commercialization planning to ensure excellence of execution.

Key Responsibilities

1. Lead and Drive 360 brand strategy and marketing execution. By leading cross-functional collaboration and leveraging consumer insights, you will orchestrate the creation of compelling brand narratives and campaigns that resonate with our target audience and drive engagement and loyalty. Your strategic vision and hands-on leadership will be instrumental in elevating our brand positioning, delivering fashion consideration, and ultimately fueling business growth in the dynamic and competitive fashion retail landscape.
2. Create and implement innovative strategies to expand our brand reach and foster a creative environment. Craft the marketing roadmap in collaboration with merchandising, planning and sales & operations teams to create a fully Omni-channel approach to the consumer experience, supported by analytics to drive key decision making.
3. Drive our ecommerce growth through digital channel planning, online merchandising and on-site optimizations increasing our abilities to proactively deliver a unified 360 experience. Develop and leverage customer insights and intelligence to predict where the customer is headed and allow us to better communicate with her.
4. Deliver best in class customer experience through translating a strategic brand vision across a multi-disciplinary marketing team spanning visual presentation, public relations, online and event marketing. Ensuring the pristine execution of all content and media as per the established marketing calendars.
5. Inspirationally guide and develop a creative and talented marketing team towards customer centricity and business growth. Create and maintain a strong executive team presence and work collaboratively across brand and corporate teams. Leverage leadership skills to align cross-functional and divisional partners to a common vision and to inspire high standards of brand execution. Employ business and financial acumen to link marketing strategy and results directly to overall business strategy and Reitmans financial goals.

Qualifications
Qualifications & Competencies:
We are looking to bring onboard a leader with the passion and knowledge that will guide us to where we are going and growing.

1. Bachelor’s degree, commerce, marketing or related - An MBA is an asset;
2. Fifteen (15) or more years’ experience in consumer brand marketing, with Seven (7) + years of professional advancement within reputable customer centric organizations in executive leadership roles;
3. Passion for building brands, creating lasting customer relationships, and mentoring teams;
4. A strong omni-channel marketing background with the ability to recognize great storytelling and deliver cross-channel experiences;
5. Ability to balance data and creative to deliver on customer needs and brand expectations;
6. Excellent knowledge of corporate data environments and client relationship management tools that support the client centric approach;
7. Excellent Bilingual oral and written communication skills with the ability to communicate and translate a wide range of concepts across specialized disciplines that power the organization, including the senior leadership team as well as all external key stakeholders across Canada.

Additional Information
What Sets Us Apart:

1. Ultimate flexibility: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
2. Well-being first: Access a comprehensive benefits program designed to take care of you.
3. Flexible time off: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
4. Exclusive discounts: Enjoy 50% off regular-priced items from Penningtons, Reitmans, and RW&CO.
5. Referral rewards: Refer friends and earn a bonus for helping us grow our talented team.
6. Growth opportunities: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

If this inspires you…let’s talk. Send us your resume today!

By the way, did you know that RCL - Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.

There are many ways to wear a career at RCL! #ReadytoRCL

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.

We thank all applicants. Only selected candidates will be contacted.