Vice-president, Marketing and Digital Strategy, belairdirect

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.

Feel empowered to learn and grow while being valued for who you are– here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It’s our employee promise.

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

About the role

We are looking for a Vice-president Marketing & digital strategy to continue to grow the belairdirect brand and market shares across Canada. Reporting to the CMO, you will be responsible for guiding the strategic development and execution of all marketing and digital initiatives, driving the growth of the company by enhancing brand awareness, improving marketing efforts, and increasing sales through digital and traditional marketing platforms.

The ideal candidate must have proven success in building performance marketing strategies across the customer lifecycle, driving ROI-based programs, and leading and developing a growth-oriented team. You will play a key role in growing our brand awareness in Canada and driving growth by leveraging digital channels.

You will have a unique ability to take complexity and bring clarity in the marketing strategy and vision for the team. You will have a natural ability to collaborate cross-functionally with the teams to ensure there’s alignment on business priorities so you can do what’s right for our customers.

If you have the passion for storytelling, an intellectual curiosity to stay apprised of industry and competitive trends, a desire to employ innovative marketing techniques, and an ability to inspire a team to be highly productive, this role is perfect for you!

The ideal candidate will embody a comprehensive set of leadership skills and attributes that nurture engagement, promote collaboration and foster an inclusive workplace. Business acumen is essential, as the role demands a deep understanding of our industry, market trends, and financial metrics to make informed strategic decisions. Exceptional communication skills are also required to effectively convey the vision, expectations, and feedback, thereby promoting transparency and trust. The candidate must also uphold our leadership success factors of living our value, care for people, be open and honest, take accountability and drive change.

What you'll do:

• Define and own the belairdirect brand vision. In collaboration with your team members, peers and partners, you will set and execute the long-term vision and strategy for belairdirect brand to attract Canadians' attention, drive intent, action and advocacy.

• Drive revenue marketing strategy in Canada and align all cross-functional activities to overarching marketing strategy to revenue growth. Combine strategy, technology, and high-impact creativity to deliver scalable growth.

• Provide oversight across all customer acquisition channels and work effectively with the extended marketing team and cross-functional partners in Sales, Relationship Management, and COE teams, to develop and execute revenue growth strategy.

• Ensure strong understanding of the Canadian marketing, define marketing strategy, and oversee execution of our campaigns to drive revenue growth.

• Create world-class marketing programs that scale lead generation and brand awareness. Own the systems and reporting required to scale and correctly attribute partners' contributions and program ROI.

• Leading internally. Collaborate and influence cross-functionally across the company as well as other members of the Marketing team. You will ensure a global, coherent, and impactful brand approach across the company, where each brand in the brand portfolio of Intact Financial Corporation speaks with a strong and differentiated voice.

• Communicate to stakeholders across the organization. You will build authentic and enduring relationships with your peers, internal partners, and executives across our organization. You will communicate the roadmap, potential impacts from brand decisions or initiatives on other teams and work collaboratively to improve the cross-funnel performance. You will anticipate business challenges and stakeholders' needs, proactively recommend solutions or improvements, communicate, and influence upstream, laterally, and downstream.

What you bring to the table

• Extensive experience in senior leadership roles leading marketing & digital strategies while overseeing large teams.

• Proven success in driving growth through marketing initiatives, with a focus on digital solutions.

• Strong strategic thinking, business acumen, and excellent communication skills.

• Demonstrated ability to lead and inspire teams.

• Teamwork and collaboration - an inclusive, influential, and inspiring leadership style that allows you to rally people around common goals.

• Demonstrated experience utilizing data-driven approaches to develop strategy from the ground up for customer acquisition and engagement via partner channels.

• Strong project management skills and ability to handle multiple projects simultaneously.

• Comfortable working in a fast-paced environment, balancing a variety of viewpoints and mobilizing multiple actors, from all levels.

• Open-minded and positive leader, who takes responsibility for both the successes and mistakes and who is energized by challenges and transformation.

• Intrapreneurial spirit and solves problems using innovative ways to improve and take risks and to challenge the status quo.

• Demonstrated ability to lead, recruit, engage and develop a world-class marketing team.

• Experience managing large budgets.

• High degree of emotional intelligence & self-awareness – proven ability to lead through change, collaborating and building shared accountability and trust among large, diverse teams.

• Bilingualism, French & English, is required considering the necessity to interact on a regular basis with colleagues across the country.

What we offer

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success.

• An industry-leading Employee Share Purchase Plan; we match 50% of net shares purchased.

• An extensive flex pension and benefits package, with access to virtual healthcare.

• Flexible work arrangements.

• Possibility to purchase up to 5 extra days off per year.

• An annual wellness account that promotes an active and healthy lifestyle.

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues.

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs.

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.

• Inspiring leaders and colleagues who will lift you up and help you grow.

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

If you are an employee of Intact or belairdirect, please apply for this role on Contact People.