Vice President Marketing

Crunch Fitness is seeking a dynamic, innovative, and results-driven Chief Marketing Officer (CMO) to lead our marketing strategy and drive brand growth. This executive leader will be responsible for elevating the Crunch brand, driving digital transformation, increasing lead generation, and amplifying guest traffic across all locations.

The ideal candidate is a visionary marketer with a deep understanding of brand storytelling, digital engagement, and experiential activations that connect with consumers on an emotional level while delivering tangible business results. This role requires a balance of creative ingenuity and analytical rigor to create impactful campaigns that drive awareness, loyalty, and sales.

Key Responsibilities

Brand Strategy & Growth

• Develop and execute a bold, disruptive, and engaging brand strategy that solidifies Crunch Fitness as a category leader.
• Ensure brand messaging is consistent, compelling, and humanized across all marketing channels.
• Evolve and refine the Crunch tone, voice, and visual identity to deepen audience engagement and brand love.
• Lead strategic brand partnerships, sponsorships, and collaborations that elevate Crunch’s presence and visibility.

Digital & Social Media Leadership

• Drive a digital-first strategy, leveraging social media, content marketing, and influencer collaborations to increase brand awareness and engagement.
• Develop innovative social media campaigns that ignite conversations, build community, and convert followers into members.
• Optimize digital advertising, paid social, and programmatic strategies to maximize lead generation and ROI.
• Oversee the development of compelling video, influencer content, and digital storytelling initiatives that resonate with diverse audiences.

Lead Generation & Guest Traffic

• Architect a data-driven marketing strategy that fuels membership growth, guest traffic, and long-term retention.
• Implement high-impact local and national marketing campaigns that drive leads through paid, owned, and earned media.
• Leverage CRM, automation, and AI-driven marketing tactics to nurture leads and enhance conversion rates.
• Develop out-of-the-box referral and ambassador programs that turn members into brand advocates.

Experiential Marketing & Events

• Spearhead activations, pop-ups, and fitness events that amplify Crunch’s culture and connect with local communities.
• Oversee the creation of immersive brand experiences that attract new members and strengthen retention.
• Partner with corporate and franchise locations to execute hyper-local marketing initiatives that drive regional awareness.
• Develop exclusive brand experiences for VIP members, media, and influencers to deepen brand affinity.

Strategic Partnerships & Collaborations

• Identify and negotiate strategic partnerships with brands, influencers, and media outlets to extend Crunch’s reach.
• Develop co-branded campaigns and cross-promotions with lifestyle, wellness, and fitness-related companies.
• Leverage Crunch’s unique brand identity to secure high-profile sponsorships that drive visibility and revenue.

Performance Metrics & Reporting

• Establish and monitor key performance indicators (KPIs) to track marketing effectiveness and optimize spend.
• Utilize data and insights to drive continuous improvement in customer acquisition and retention efforts.
• Present campaign performance reports, insights, and strategic recommendations to executive leadership.

Qualifications & Experience

Must-Have Skills & Experience

• 10+ years of experience in brand marketing, digital strategy, and lead generation.
• Proven track record in scaling brand awareness, social engagement, and membership sales.
• Deep expertise in social media, content marketing, digital advertising, and influencer collaborations.
• Experience leading high-impact marketing campaigns, activations, and partnerships.
• Strong understanding of performance marketing, analytics, and data-driven decision-making.
• Highly creative, innovative, and passionate about fitness, culture, and community building.
• Exceptional leadership, communication, and storytelling abilities.

Preferred Experience

• Prior experience in fitness, lifestyle, or consumer-driven industries.
• Familiarity with franchise and multi-location marketing strategies.
• Expertise in leveraging technology and AI for marketing automation and personalization.

Why Join Crunch Fitness?

At Crunch Fitness, we don’t just sell memberships—we create an inclusive, fun, and empowering fitness culture. Our CMO will play a pivotal role in shaping the future of the brand, turning Crunch into the most talked-about fitness experience in the industry.

If you’re a bold marketer who thrives on innovation, energy, and building community, this is the opportunity for you. Let’s take Crunch to the next level—louder, bolder, and stronger than ever.