Vertical Marketing Manager

Job description

Department: Marketing

Reports To: Chief Executive Officer

Location: Virtual (Calgary)

Travel: On average, once a month (1 – 3 days) in the USA and Canada

COMPANY OVERVIEW

One of the primary challenges facing modern-day businesses is determining exactly what marketing efforts are working for them, and where they need to improve. At the end of the day, the term “marketing” needs to translate into tangible results that sales teams, managers, and others can see and measure…and that’s precisely where we come in.

Based in Canada with a primary office in Calgary, Alberta — and boasting clients hailing from all over the world — ActiveDEMAND is the company behind the highly successful ActiveDEMAND marketing automation platform, considered our flagship offering. ActiveDEMAND started as a digital marketing agency with a vision: build a modern tool set for the multi-client marketer. ActiveDEMAND was launched in 2012 and though its conceptualization has been materializing since 2005. Since 2002, the founders have constructed a plethora of tools and systems to effectively market products and services, bridging the gap between marketing and sales.

JOB SUMMARY

We are looking for an outstanding Marketing Manager (Senior Living) who will be responsible for developing and executing a clearly defined marketing and communications strategy. The Marketing Manager is also responsible for managing all marketing functions to help ActiveDEMAND achieve objectives of sales, growth, profitability, and visibility. You will ensure this is done in a manner that supports consistent business growth and enhances ActiveDEMAND’s brand equity and awareness.

The successful candidate will report directly to the Chief Executive Officer (CEO) and will thrive in an environment which allows them to work independently and with a high sense of accountability and autonomy.

We will count on you to present to the ActiveDEMAND Executive Team a Marketing Annual Operating Plan, including budgets and business objectives. You will work collaboratively throughout the review and approval stages at which point you will be expected to execute, deliver, and report on the implementation.

RESPONSIBILITIES

1. Developing a Marketing Annual Operating Plan (AOP) that supports the Corporate AOP goals.
2. Developing the Marketing Annual Operating Budget and maintaining Marketing expenditures outlined within the Marketing Annual Operating Budget.
3. Strategizing, creating, managing, coordinating, and executing all tactics that drive the Marketing AOP goals.
4. Developing and tracking metrics and success criteria for all marketing programs and activities and reporting Marketing progress to the CEO.
5. All marketing communications including public relations, advertising, online marketing, social media marketing, and event marketing.
6. Market and competitive analysis for the defined product marketing mix.
7. Corporate branding consistency.
8. Defining and directing marketing programs for demand creation, lead generation, and interface with management for lead tracking and management.
9. Managing the employment process of all Marketing Staff, including recruitment, onboarding, and offboarding.
10. Updating and maintaining the organizational structure within the Marketing Department.
11. Lead, mentor, and motivate the marketing team, providing guidance, support, and opportunities for professional development.
12. Attending regularly scheduled executive meetings.
13. Maintaining an in-depth relationship with the entire executive leadership team.

QUALIFICATIONS

Education and Experience:

1. Marketing diploma or degree required.
2. 5 years of previous experience in a senior-level leadership capacity within Marketing.
3. Experience working in senior-living would be considered an asset.
4. Demonstrated ability to manage often outsourced marketing activities (PR, corporate identity system, website, etc.).
5. Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives.
6. Demonstrated leadership skills with the ability to motivate and lead a team towards achieving common goals.
7. Experience with digital marketing and proven results in SEO, SEM, social media, email marketing, and content marketing.
8. Experience in choosing, deploying, and using marketing and sales software applications.
9. Substantial experience working with business and industry press.

Skills and Knowledge:

1. Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
2. Ability to plan and manage at both strategic and operational levels.
3. Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.
4. Capacity to assume more significant executive responsibilities over time.
5. Website and graphic design.
6. Excellent verbal and written communication with team members and clients, including extremely effective public speaking skills and presence.
7. Outstanding customer service skills.
8. Ability to cope with conflicting demands and prioritize tasks.
9. Outstanding organizational skills.

WHAT WE OFFER

1. The annual salary range for this position is negotiable based on education and experience.
2. The opportunity to work with an exciting, innovative, and growing company.
3. Virtual Work from home within Calgary, AB.
4. 2 weeks of vacation
5. Extended Health Care Coverage, including Vision, Dental, and Prescription Drugs

We would like to thank all applicants for their interest, however only those selected for an interview will be contacted.

Job Types: Full-time, Permanent

Benefits:

1. Dental care
2. Extended health care
3. Life insurance
4. Vision care

Schedule:

1. Monday to Friday

Application question(s):

1. What are your salary expectations for this role?
2. This role requires the candidate to be able to travel within Canada and the United States regularly. Are you able to meet this requirement?

Education:

1. Bachelor's Degree (preferred)

Experience:

1. Marketing: 5 years (preferred)

Work Location: In person