UX Content Writer/Content Designer

Pay Rate: $40
Location: Toronto ON
Job Type: Contract
Our client, a top banking client in Canada, is looking to hire a Content Editor for their team with a contract for 6 months, which is renewable. This role is Hybrid, i.e., 1 day a week Wednesday, and the 3rd Friday of every month in the office for their Toronto office.

Job Description:
As a UX Content Writer/Content Designer, you're responsible for writing, editing, and proofreading copy for our public-facing channels. Working with our cross-disciplinary design teams, you'll develop innovative content that delivers a best-in-class user experience. You'll connect with our clients through a brand personality that's trustworthy, helpful, and friendly. And you'll bring it to life with human-centric copy that leverages a deep understanding of strategic insights, business goals, and user needs. Through the language you choose and the stories you tell, you'll move the dial on site-wide enhancements one word, one page, and one project at a time.

Your primary responsibility is to follow, create, and maintain editorial standards, ensuring fully optimized content is on brand, meets user and business goals, and maintains a consistent voice and tone. You'll deliver cohesive and compelling copy that communicates the core value of our products and services while applying SEO tactics to increase site visibility, click-throughs, authority, engagement, and sales. Your knowledge of accessibility best practices and inclusive writing principles will help make our audience feel welcomed and valued.

Responsibilities:

Research:

• Support projects in their initial phase, conducting content strategy tasks and UX research as needed; this includes competitive research, content inventories, drafting usability questions, wireframe copy, and more.

Content Creation:

• Manage all facets of the editorial process throughout a project's lifecycle, which includes supporting French translation.
• Write, edit, and proofread original (and supplied) copy, ensuring it's accurate, on brand, and meets business objectives.
• Ensure content meets bank style/brand, voice/tone, and quality standards; copy must be clear, concise, conversational, follow accessibility requirements, and the principles of plain language, be searchable, and work for all channels and viewports.
• Conduct content walkthroughs with project teams and external stakeholders, such as business and marketing teams, regulatory groups, and Legal.
• Proactively move pages through the editorial workflow, addressing questions and feedback, collecting signoffs, authoring in our CMS, and more; follow version controls for content within copy decks.
• Contribute to style guide reviews/updates, and proactively work to maintain style/brand, voice/tone, and quality standards amongst the greater content team (senior content designer).
• Demonstrate initiative and expertise to proactively drive site-wide enhancements outside of regular project work (senior content designer).

Subject Matter Expert and Training:

• Remain current on emerging web technologies, accessibility standards, mobile applications, and SEO.
• Build and maintain core knowledge of the bank's digital platforms and channels.
• Help onboard and train others on Editorial workflow, content creation, and CMS authoring guidelines.
• Review copy decks to ensure we maintain a consistent voice and tone throughout our properties (senior content designer).

Relationships and Audience:

• Foster collaborative relationships with stakeholders, always advocating for good content.
• Collaborate with others to deliver sound content that meets business objectives and user needs.
• Understand business strategies and audiences to ensure content alignment; determine the messaging needed to support initiatives.
• Work with UX and visual design teams to develop innovative content and deliver a best-in-class client experience.

Must Haves:

• 3+ years of previous experience - content editor/content design/UX writing/editorial environment.
• Excellent working knowledge of CP Style.
• Experience writing for web and/or digital properties.

Nice to Have:

• Previous banking experience.
• Experience with AEM or similar CMS.
• Familiarity with enterprise project methodologies and publishing/workflow tools.
• Previous experience working with cross-disciplinary teams of UX and Creative Designers, Content Strategists, Product Design Leads, and more.
• Familiarity with the principles of content strategy and inclusive writing.
• Familiarity with WCAG 2.0 Accessibility Standards and plain language principles.
• Working knowledge of SEO and user experience.
• Jira/Confluence.

Soft Skills:

• Excellent communication skills, both written and oral, used to liaise with and present your content to stakeholders.
• Tech-savvy and open to learning new technologies, such as Adobe Experience Manager (AEM) CMS, Confluence/Jira.
• Effective relationship management skills.
• Detail and process-oriented with the ability to manage multiple tasks.
• A collaborative team player willing to share expertise and knowledge.
• Taking a high degree of initiative; managing time and organizing workload.
• Working with minimal direction while responding to shifting business needs.
• Able to prioritize.

Education and Certifications:

• Degree in English, Marketing, Journalism, or Technical Writing with strong language skills (or equivalent work experience).

If you are interested in hearing more about this role, please send your updated resume in MS Word format to Fouzan@ifgpr.com and mention the "Content editor role" in the subject line.