Supervisor, Integrated Media Planning - (Hybrid)

Supervisor, Integrated Media Planning - (Hybrid)

Monday, January 6, 2025

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other.

We’re looking for our next Supervisor, Integrated Media Planning. Could It Be You?

Step into the realm of digital marketing mastery and become the Supervisor, Integrated Media Planning, where you will orchestrate a symphony of strategies to captivate and convert countless new customers. As a visionary leader, you will ignite the digital landscape with innovative campaigns that seamlessly weave through paid channels.

Your mission will extend far beyond crafting brilliant strategies. You will be the conduit of knowledge, sharing insights and empowering stakeholders to make informed decisions. Operational excellence will be your hallmark as you ensure flawless campaign launches, monitor performance with precision, and steer the course towards exceeding business goals.

In this dynamic role, you will collaborate with marketing's finest minds to fuse media, creativity, and customer experiences into an unforgettable symphony.

Responsibilities

1. Define & implement a holistic media strategy encompassing all paid channels, with a digital-forward focus.
2. Translate marketing and business goals to actionable media campaigns with a focus on overall lead acquisition and efficiency.
3. Align with Marketing Strategy, Brand, and Product on high priority campaigns.
4. Work closely with internal teams to integrate and execute paid media strategies.
5. Optimize across channels to ensure efficient spending.
6. Analyze business and campaign results and report actionable insights to stakeholders.
7. Manage the Media Budget and Media Plans for acquisition.
8. Monitor competitive and technology landscapes for media trends and capabilities.
9. Collaborate with external partners and vendors.

Digital Media Operations

1. Responsible for roadmap definition, administration, and operation of digital media platforms.
2. Define marketing audiences and strategies within the paid media ecosystem.
3. Perform QA of digital assets prior to launch.
4. Develop testing/optimization strategy, process, and schedule.

Data & Analytics

1. Leverage data and analytics to optimize media performance across acquisition channels.
2. Monitor attribution and analytics, focusing on CPL, Reach, & Engagement.
3. Support in the development of measurement strategies for digital media campaigns.
4. Maintain regular reports and KPI dashboards for performance tracking.

Minimum Requirements

1. 4-6 years of digital planning experience at a media agency or marketing acquisition strategy role.
2. Clear understanding of various media channels, focusing on digital channels.
3. Experience in developing strategies for digital campaigns within multi-channel initiatives.
4. Strong data analytics and strategy background.
5. Hands-on experience in marketing project management.
6. Reliable self-starter with attention to detail.
7. Strong interpersonal, problem-solving, and decision-making skills.
8. Experience with digital media buying platforms and site analytics tools.
9. Previous experience in financial services.

Sounds like you? Click below to apply!

At Questrade Financial Group, we foster a diverse, inclusive, and accessible work environment. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment process, please let us know.