Company Type: Private company, corporation or industry
Budgetary Responsibility:
Tasks:
- Analyze market research data to improve business decisions or activities
- Conduct economic or commercial surveys to identify potential markets for products or services
- Develop all kinds of events for publicity, fundraising and information purposes
- Develop communication strategies
- Direct the development and maintenance of an organization's Internet and intranet sites
- Direct the marketing strategies of establishments
- Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
- Direct the team on crucial information they should gather and research
- Establish distribution networks for products and services
- Evaluate an organization's Internet presence
- Evaluate communication strategies and programs
- Evaluate the marketing strategies used by establishments
- Implement communication strategies and programs
- Oversee the preparation of written material for website content
- Review written material, such as reports, briefs, speeches, presentations and press releases
- Train staff
- Develop promotional materials
- Hire, train, direct and motivate staff
- Manage contracts
- Market business services
- Plan and control budget and expenditures
- Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
- Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
- Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
- Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
- Advise clients on advertising or sales promotion strategies
- Co-ordinate special publicity events and promotions
- Conduct public opinion and attitude surveys
- Initiate and maintain contact with the media
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Prepare sports, literary, performance or other contracts
- Consult with clients after sale to provide ongoing support
- Supervise office and volunteer staff
Supervision:
- 3-4 people
- Staff in various areas of responsibility
Computer and Technology Knowledge:
- MS Excel
- MS Outlook
- MS PowerPoint
- MS Word
- Data analysis software
- Mac OS
- Presentation software
- Spreadsheet
- Word processing software
- MS Windows
- Google Drive
- LinkedIn
- Information technology
- MS Office
- WordPress
Area of Work Experience:
- Electronic
- Project coordination
Specialization or Experience:
- Specialized environmental skills and knowledge
Area of Specialization:
- Business services
- Community campaign
- Customs services
- Market research
- Marketing
- Public relations
- Digital media
- Investor relations
Specialization / Experience (Business Sales and Services):
Transportation / Travel Information:
- Own vehicle
- Travel expenses paid by employer
- Valid driver's licence
- Willing to travel
- Willing to travel cross-border
- Willing to travel for extended periods
- Willing to travel overnight
- Willing to travel regularly
Work Conditions and Physical Capabilities:
- Fast-paced environment
- Overtime required
- Work under pressure
Own Tools / Equipment:
Personal Suitability:
- Client focus
- Efficient interpersonal skills
- Flexibility
- Initiative
- Judgement
- Organized
- Team player
- Interpersonal awareness
- Reliability
- Creativity
- Quick learner
- Accountability
Workplace Information:
- On the road job
- Stocks / shares
Other Benefits:
Support for Newcomers and Refugees:
- Offers mentorship programs that pair newcomers and/or refugees with experienced employees
- Provides diversity and cross-cultural trainings to create a welcoming work environment for newcomers and/or refugees
Supports for Visible Minorities:
- Applies hiring policies that discourage discrimination against members of visible minorities (for example: anonymizing the hiring process, etc.)
- Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities