Strategic Priorities Marketing Manager (12 months)

Requisition ID: 187962
Career Group: Corporate Office Careers
Job Category: Banner Planning & Strategic Priorities
Travel Requirements: 0 - 10%
Job Type: Full-Time

Country: Canada (CA)
Province: Ontario
City: Mississauga

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

The Manager, Strategic Priorities is a strategic leadership position responsible for developing, implementing, and measuring marketing strategies that drive growth in our key priority areas: Local, Multicultural, and Win In Fresh. Reporting to the VP Marketing - Full Service, this role leads initiatives that differentiate our grocery business through innovative approaches to these strategic priorities.

• Develop and deploy comprehensive marketing strategies for Local, Multicultural, and Fresh initiatives aligned with the broader Altitude strategy, while maintaining brand identities for Sobeys and Safeway
• Guide medium/long-term strategic planning that establishes clear priorities over 6-12 month horizons
• Lead pilot projects from concept to execution, analyzing results and scaling successful initiatives across the network, partnering with Banner/Category teams to embed
• Collaborate with the Corporate Marketing CoE to shape creative direction and media planning where required
• Advocate effectively for marketing priorities and ensure they are integrated into banner plans and briefs
• Prepare for and lead "Task Force" meetings with key stakeholders, and other recurring meetings as necessary
• Develop data-driven marketing strategies for promotional activities, focused on Altitude initiatives
• Create and analyze quarterly scorecards and Altitude scorecards to measure progress
• Provide mentorship and direction to direct report
• Foster a high-performance team culture focused on disciplined planning and execution

What you have to offer:

• Ability to collaborate with varying stakeholders
• Build & maintain strong relationships with peers & external partners
• Understand & convey brand positioning & consumer insights
• Drives for results, uses consumer insights to guide recommendation & decision making
• Business acumen
• Creative & innovative mindset
• Actively contribute in collaboration, and engage in healthy debate
• Ability to think strategically
• Strong brand-building mindset
• Undergraduate Degree in a related discipline
• Minimum of 7 years of relevant work experience
• Strong background in brand strategy and creative development
• Proven track record in building and maintaining brand equity

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.