Strategic Partnerships Event & Associations Program Manager

Job Summary:
The Strategic Partnerships Event & Associations Program Manager is responsible for building, organizing,
and executing the events and association strategy. This includes overseeing all aspects from concept
development to post-event analysis, with a focus on achieving strategic business goals through impactful
event experiences for key prospects and stakeholders.

Job Responsibilities:

1. Strategy Development:
   • Defining event goals and objectives aligned with overall sales, marketing, and business
   strategies.
   • Identifying target audiences and developing attendee personas.
   • Selecting appropriate event formats (in-person, virtual, hybrid) and locations.
2. Planning and Execution:
   • Budget management and allocation across various event components.
   • Vendor selection and contract negotiation (association/organization partners, venues,
   caterers, speakers).
   • Content development and agenda creation, including recruitment and
   management.
   • Marketing and promotion campaigns to drive event registration.
   • On-site event logistics coordination and management.
3. Post-Event Analysis:
   • Data collection and reporting on event metrics (attendance, engagement, lead).
   • Post-event communication with attendees and stakeholders.
   • Identifying areas for improvement and incorporating feedback into future events.

Additional Responsibilities:
• Assist with data entry and reporting tasks as needed.
• Support the development of team training materials.
• Participate in team meetings and contribute to strategy discussions.

Qualifications:
• Bachelor’s degree or equivalent combination of education and experience required.
• 5+ years related experience and/or training.
• Ability to build a comprehensive strategy (not just maintain an existing strategy).
• Strong project management skills with the ability to manage multiple tasks and deadlines.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams and
external vendors.
• Expertise in event planning tools and technology platforms.
• Understanding of B2B marketing strategies and audience segmentation.
• Experience in budget management and financial reporting.
• Ability to analyze data and translate insights into actionable improvements.
• Ability to travel to onsite events (up to 24 events per year).