Strategic Partner, External Events & Customer Experience

Are you ready to shape the future of GSK’s engagement with the global healthcare community? As the Strategic Partner for External Events & Customer Experience, you’ll be at the forefront of Booths & Conference Sponsorship Management, playing a key role in crafting and executing GSK’s strategic presence at industry-leading congresses worldwide.

In this high-impact position, you’ll lead the annual brand planning process across multiple departments—Marketing, Medical, and Government Affairs (GAMA)—to define and refine GSK’s approach to booth sponsorships and conference activations. Your ability to drive alignment and collaboration will be crucial as you ensure that GSK maximizes its presence at both international and domestic congresses, exploring new and emerging opportunities that strategically align with our business objectives.

You will be responsible for ensuring that all conference sponsorship requests not only meet the eligibility criteria but also comply with the Innovative Medicines Canada (IMC) Code of Ethical Practices and conference-specific guidelines. This means balancing strategic vision with an unwavering commitment to ethical standards and compliance.

This role demands a visionary leader with a passion for innovative customer experiences, the ability to navigate complex, cross-functional collaboration, and a relentless drive to elevate GSK’s position in the global healthcare landscape. If you are ready for a challenge where your strategic decisions shape GSK’s future in a high-stakes, fast-paced environment, this is your opportunity to make an impact like never before.

Key Responsibilities and Activities

1. Advance Annual Planning & Cross-functional/Organizational Leadership for Customer Events (Conferences, Booths, & Symposia)

• Organizational Lead provides Conference/Booth/Symposium Expertise to prepare our Commercial/Brand/Medical/Government partners for annual strategy/tactical plans.

• Partners cross-functionally within the organization to lead/organize annual event planning that includes national/provincial/district congresses, medical/academic associations, government partners, representatives, and other customer-facing field personnel.

• Respected organizational ambassador/contact to external partners (Medical, Academic, Government, etc.)

• Making recommendations on overall approach, new congress opportunities.

Executional Excellence and Attention to Detail

• Engagement- Organizing Conference Strategy Meetings. Leading a meeting across divisions and TAs ahead and after a conference with registrants where:

  • Conference presence is summarized.

  • Logistics on where to pick up materials set-up and take down.

  • Coordinating a record of engagement/initiatives at the conference.

• Follow-up and Learnings- Summarizing conference insights to inform GSK Canada presence in the following year to provide continuity/improvement in process.

• Familiar with Key Account Management approach, uncovering and surpassing customer needs.

Process-driven to gain Efficiencies

• Proactively drives and considers elements of automation and reporting to drive efficiencies in process.

• Ensure SOP (Strategic Operating Procedures) are clearly defined, responsibilities assigned, metrics established, tracked, and improvements suggested.

• Establishes clear processes and records for audit purposes.

Skills Required

• Strategic Partner and Leadership

  • As Conference, Booth, & Symposium lead, takes advance consultative approach in driving annual pre-planning sessions internally with Commercial, Medical, and GAMA partners.

  • Expertise/Learnings in Conference/Booths/Symposium allows candidate to establish new procedures, recommendations to brand teams on annual approach.

  • Explore new congress (int’l/domestic) opportunities.

• Liaison/Guidance

  • Direct Point of Contact with external Partners.

  • Provides guidance w/brands (coaching and guiding) on Key Elements of Customer Experience.

  • Expertise on optimizing benefits, attendance, info capture.

  • Partner with external partners to deliver customer experience (Speakers, Promotions & Material, Booth Infrastructure, Technical/AI Interactivity).

• Training/Organizational Capabilities

  • Onboarding new PMs, building capabilities within the organization.

• Organization/Deliverables

  • Driving deliverables under tight timelines.

  • Ensuring conference timelines are met (due date for symposia, poster presentations, etc).

  • Establish organizational training on workflow and processes (SOP, training materials and responsibilities).

  • Driving accountability of partners through establishment and reporting of relevant metrics.

Qualifications

• 3-4 Years Experience in Event Management/Activity.

• Demonstrated ability to proactively manage workload, timelines and identify priorities.

• Galvanizes others toward a common goal.

• Build relationships with relevant internal functions.

• Proven ability to work on multiple projects simultaneously.

• Ability to think and work agile to meet constantly shifting priorities and timelines.

• Someone who can hit the ground running and is integral to the Business Readiness Team.

• Work well within a Team environment as well as under their own initiative.

• Commercial experience is an asset.

• Good planning, prioritization, and decision-making capabilities.

• Good oral and written communication skills.

• High resilience and agility.

• Ability to adjust and tailor delivery to target the specific knowledge and unique capabilities of each class.

• Service orientation, customer-focused.

• Curiosity/Ownership/ Solution-Oriented.

• Initiative/Self-starter/Independence/Self-Motivated.

• Conceptual Thinker.

• Accountability- tight deadlines on multiple items.

• Managing complexity in a highly regulated multicultural environment.