Job Purpose: The Technical SEO Specialist is responsible for technical SEO audits, recommendations and hands-on implementation along with on-page SEO, internal linking, and site buildouts for WordPress sites across the company's site network.
Job duties and responsibilities:
- In-depth experience with website analytics tools (e.g., Google Analytics, Search Console, Google Data Studio).
- Build and maintain automated SEO reports in Google Analytics and Data Studio.
- Produce weekly & monthly reports on both technical SEO improvements and keyword reports.
- Using tools such as Screaming Frog, ahrefs, and SEMrush to crawl websites, understand the results, make recommendations on improvements, and implement/fix. Examples include:
- Crawling: XML/HTML sitemaps, mobile bot crawl behavior.
- Mobile: Core Web Vitals research & implementation.
- Structured data: Schema markup, Microdata & JSON-LD, Rich Snippets.
- Site structure: internal linking, URL structure, taxonomy, re-direct chains.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Optimize pages for Featured Snippets supporting structured data and other SEO best practices to qualify for instant answers or PAA.
- Ensure proper SEO best practices and formatting for all pages. This includes: H1, Headers, SEO Title, Meta Description, and varied anchor text of outgoing/incoming internal links.
Qualifications: The Technical SEO Specialist must have at least two years of experience in Technical SEO, or performance-based marketing experience, and a college degree. The position is remote.
Qualifications include: