SR MARKETING SPECIALIST CAN (15 month contract)

With a career at The Home Depot, you can be yourself and also be part of something bigger.

The Senior Marketing Specialist for our brand portfolio is a champion for our customers. They are responsible for supporting overarching strategic brand frameworks that influence and guide key marketing campaigns. They will help lead marketing initiatives for a broad range of brand concepts and campaigns for our Pro and DIY customers that build brand awareness, improve perception, and build loyalty. They will implement integrated customer-first marketing strategies for the business across paid, owned, and earned channels, and will coordinate campaign details across various internal partners to ensure a seamless end-to-end campaign execution across all channels, providing regular recommendations and updates to their key partners to ensure visibility and alignment.

Key Responsibilities:

1. Planning and Execution
   • Provide planning support for the marketing manager as it pertains to key marketing campaigns
   • Lead detailed implementation and communication of brand specific marketing plans to cross-functional teams (merchandising, advertising, operations, etc)
   • Act as the main point of contact for all brand-specific advertising production consisting of campaign details, creative proofing, and approvals among various other day-to-day responsibilities.
   • Responsible for end-to-end execution of integrated brand marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
   • Be agile and action-oriented when new opportunities and campaign pivots arise to react to market and customer needs
   • Update and maintain brand marketing calendar and supporting materials
   • Champion The Home Depot brand values across all marketing content and communications
   • Support additional projects for the marketing team as required
2. Customer Focus & Performance Management
   • Keep track of competitor and market trends
   • Become knowledgeable in the industry, business, culture, and customer
   • Evaluate effectiveness of marketing executions by reviewing results and applying learnings
3. Collaboration & Building Relationships
   • Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media, and ecommerce
   • Engage with peers and partners to foster different perspectives and collaboration

Competencies:

1. Action Oriented
2. Collaborative
3. Customer Focused
4. Communicates Effectively
5. Ensures Accountability

Skills:

1. Strong Communication Skills: Effectively communicates and coordinates across various teams.
2. Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
3. Customer-Centric: Provides insightful feedback to enhance customer campaigns.
4. Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
5. Culture Champion: Builds strong partnerships with a people-first mentality; maintains a positive attitude and role-models our values.
6. Driven & Engaged: Results-oriented and committed to continuous improvement.

Direct Manager/Direct Reports:

Reports to the Marketing Manager, Brand

Travel Requirements:

1. Travel to Store Support Centre for Hybrid days
2. Conduct store walks as needed (Home Depot, Competitors, and non-Competitors)

Physical Requirements:

1. Extended Sitting

Hybrid Work:

Hybrid

Working Conditions:

1. Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
2. Working in stores and/or the Innovation Center
3. Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)

Minimum Education:

Undergraduate degree or college diploma preferably in business or marketing

Minimum Years of Work Experience:

Minimum 3+ years of previous marketing experience in a relevant role

Minimum Leadership Experience:

N/A

Certifications:

None

Other Requirements/Assets:

Advanced capability in MS PowerPoint, Excel, Word, Outlook
Bilingual (English/French) will be considered an asset