Sr. Manager, Social Media, Planning & Insights

Sr. Manager, Social Media, Planning & Insights

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Are you a highly analytical and strategic thinker with a passion for social media? Join our recently formed enterprise Social Media Centre of Excellence (Social COE) as a Senior Manager and drive the social media success of our retail and brand channels. Reporting to the Senior Director, this role will lead our enterprise social media channels to develop a best-in-class portfolio. You will play a pivotal role in shaping and expanding the social presence of our retail banners and owned brand properties.

What You'll Do:

1. Shape Strategy: Develop and implement social media strategies to enhance engagement and growth across platforms like Instagram, Facebook, TikTok, Pinterest and more.
2. Manage Content: Oversee social calendars and publishing schedules leveraging Sprout Social. Work with the Content team to ensure cohesive and timely content delivery. Optimize and maintain company pages across all social media platforms to ensure consistency and up-to-date information. Implement SEO best practices, including keyword research, compelling video titles, descriptions, and tags, to enhance visibility and discoverability, when applicable.
3. Local Social: Oversee all social media tool kits and ad-hoc campaign support for retail store teams.
4. Analyze Performance: Use analytics tools to track performance, identify trends, and optimize strategies. Provide actionable insights to drive engagement and conversions. Contribute analytics data for regular reports to content and brand marketing teams.
5. Lead and Collaborate: Guide your team, work with cross-functional pods (ex. media, brand marketing, community management), and maintain strong relationships with all platform vendor partners. Proactively research new social tools and services for continuous improvement.
6. User-Generated Content: Partner with Community Management team to curate user-generated content in line with our brand guidelines.

What You’ll Bring:

1. Experience: 7+ years in social media strategy and performance analysis, with proven success in managing teams and campaigns. Experience implementing and optimizing paid social media campaigns across all platforms.
2. Skills: Strong analytical abilities, excellent communication, copywriting and a knack for creative problem-solving. Advanced experience with social media management tools like Sprout Social is a required.
3. Leadership: 2+ years of experience leading teams and driving business results through innovative social media strategies.
4. Work Environment: Inclusive culture and hybrid schedule (4 days in the office and 1 day working from home).
5. Additional Experience: Demand generation and performance marketing experience is an asset.

Ready to lead and innovate in social media? Apply now and help us continue to build a best-in-class social media presence!

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.