Sr. Manager, Email Marketing

Sr. Manager, Email Marketing

Location: Toronto

Address: 100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title: Sr. Manager, Email Marketing

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm.

Position Overview:

Key Responsibilities:

1. Oversee the strategic planning, end-to-end execution and reporting for campaign emails.
2. Strategically lead the planning and execution of all global (North America, EMEA, APAC) email marketing campaigns.
3. Establish email marketing strategy which drives both our e-commerce and retail businesses and nurtures our existing email community.
4. Lead weekly reporting duties for both campaign email and automated/triggered email journey performance.
5. Be a strong advocate within Canada Goose in the development of email strategies to drive customer engagement and retention.
6. Manage internal & external creative partners and communicate content that resonates with the Canada Goose email community.
7. Work closely with internal partners to conduct comprehensive post campaign analysis of key programs to gather learnings and course correct as necessary.
8. Manage the overarching email campaign calendar.
9. Utilize customer data for audience segmentation to deliver email marketing campaigns that drive engagement, conversion, and retention growth.
10. Recommend A/B testing on various customer segmentations to establish effective email content and drive continuous improvement.
11. Alongside the CRM team, implement acquisition email campaigns as required.
12. Stay abreast on email marketing best practices and proactively report on email marketing trends and provide recommendations on innovation through email.
13. Strategically plan and collaborate with other digital marketing channel experts across social media, web, SEO, and triggered email to create and implement seamless integrated online campaigns.

Education, Qualifications and Experience:

1. 8+ years of experience in marketing, project management and cross-functional leadership.
2. Highly self-motivated with experience working in a fast-paced, team-oriented, collaborative environment.
3. Passion for innovative technologies and pushing the boundaries of email communications to give customers a personalized and innovative experience.
4. Salesforce Marketing Cloud experience an advantage, but not required.
5. Experience working in an Agile environment using Agile methodologies to drive results (nice to have but not required).
6. Experience developing, mentoring and leading high performing teams.
7. Understanding of CASL, CAN-SPAM and GDPR requirements.
8. Experience with web analytics tools (including Google Analytics (GA4), Datorama, etc.).
9. University/College degree in marketing or business.

Computer Skills: Excel, Word, PowerPoint, Outlook, analytics/business insights tools.

Knowledge, Skills and Attributes:

1. Enthusiastic self-starter with the ability to quickly learn and understand concepts, problem solve, take ownership, and manage work with minimal supervision.
2. Ability to think outside the box to resolve complex issues in a cross-functional environment.
3. Track record of delivering on time and on budget in a multi-tasking environment.
4. Must thrive in a fast-paced, ever-changing work environment.
5. Experience with developing processes to improve efficiencies.
6. Ability to sell ideas/concepts to others through logical and persuasive arguments.
7. Ability to explain complex topics in concise, easy-to-understand language.
8. Macro level thinker with strong analytical skills and sound decision-making skills.
9. Exceptional attention to detail and committed to a high degree of accuracy.
10. Entrepreneurial spirit.
11. A clear sense of urgency to achieve results with a “can-do”, “let’s make it happen” attitude.
12. Follows through consistently on work commitments and stops at nothing to deliver exceptional results.

Working Conditions:

1. Hybrid remote – 3 days in Office.

What’s in it For You?

1. A company built on Canadian roots and heritage.
2. Your work is recognized with a comprehensive and competitive Total Rewards Program.
3. Opportunities for career growth through numerous internal and external programs.
4. Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards.
5. Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about.
6. Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues.
7. Inspiring leaders and colleagues who will lift you up and help you grow.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.