Sr. Analyst Media Effectiveness

Job Description:

Our mission is to drive business performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation, and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Dentsu Canada is looking to add a strong analytics professional to their evolving team to support a world-class automotive client. The ideal candidate will have worked as a data analyst with experience within media at an agency, corporate, or media vendor environment. Familiarity with digital media concepts for Search, Social, Video, and Display is a plus. Willingness to learn and good, clear, and confident communication skills are required. The ability to think outside of the box is welcomed. A strong technical background in building relational databases, data visualization, automation, and marketing technologies is required.

Responsibilities:

• Support the leads in developing presentations, overviews, and tactical POVs that explain in detail media performance results to internal stakeholders and clients.
• Create, maintain, and update relational databases, dashboards, and automated reports.
• Work closely with the data engineering teams to ensure all the data verification, QA, and completion requirements are met before reporting.
• Assist leads in campaign deep dives, test learns, and special projects.
• Identify and communicate automation, process/efficiency improvement opportunities to the leadership teams.
• Provide training to internal and external teams on dashboards and tools.
• Observe, analyze, and report on digital media campaigns and provide recommendations for optimization by acting as the connective tissue between media planning, media buying, and other engaged agencies for data, analytics, and insights including:
• Campaign analysis (Efficiency and Effectiveness).
• Media Optimization recommendations for Search, Social, Video, and Display.
• Deep dives on different media objectives.
• Establishing Test & Learn frameworks and analyzing test outcomes.
• Using statistical models (time series, regression, etc.) for attribution analysis.

Qualifications:

• At least 3 years of experience working in a relevant role.
• Strong project management and collaboration skills with a demonstrated history of taking ownership and driving results.
• Strong working knowledge of at least one of the dashboarding solutions (Power BI, Tableau, Looker, etc.).
• Preferred working knowledge with Hive, SQL.
• Intermediate knowledge of statistical modeling with Python or R.
• Strong knowledge of the media planning and buying processes from pre-planning to post-analysis.

The salary range for this position is $65k-$75k. Actual salary within this range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives, and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

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Location: Toronto

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent