Specialist ISF Marketing

Requisition ID: 187735
Career Group: Corporate Office Careers
Job Category: E-commerce Mktg. & Digital Experience
Travel Requirements: 0 - 10%
Job Type: Full-Time

Country: Canada (CA)
Province: Ontario; Alberta; Québec
City: Stellarton, Calgary, Mississauga
Location: Foord St. Office, Calgary Office, Tahoe Office

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

Ready to Make an impact?

The Marketing Specialist – In-store fulfillment (ISF) will coordinate the execution of integrated marketing plans for Voila Curbside Pickup while ensuring regional Voila brands are maintained. They will work with a cross-functional team of internal and external/agency partners to activate across all channels.

Here’s where you’ll be focusing:

• Recommend and create relevant customer communications along with offer strategies to deliver against total orders and brand awareness objective using insights to fuel creative solutions incorporating analytical expertise to optimize performance and drive ROI for 98 ISF stores across Canada.
• Plan and execute Marketing campaigns with other stakeholders to meet performance goals.
• Lead best in-class marketing campaigns for our curbside pickup business.
• Manage creation of timelines for work processes in preparation for regional launches and campaigns.
• Create and validate campaign assets and ensure all messages are on-brand by region (Voila by Safeway, Voila by Sobeys), providing planning documents and briefs to stakeholders, agency, and internal teams for direct to customer campaigns (print & digital).
• Perform day-to-day email/direct to customer campaign management including importing data and setting-up, testing, and deploying campaigns.
• Measure and report on key campaign KPI’s: traffic volume, click rate, opt-out rate, conversion rate, and campaign specific business objectives.
• Experience with Salesforce Marketing Cloud, Google Analytics, Tableau, paid social, display, and paid search campaigns.

What you have to offer:

• 3-5 years of marketing experience in eCommerce.
• Undergraduate degree in Marketing, Communications, Economics, Applied Statistics or other quantitative field (MA or MBA preferred).
• Experience managing direct response marketing budgets and customer retention programs.
• Analytical skills with the ability to promptly establish priorities and communicate expectations.
• Fluency in web analytics tools, Salesforce Marketing Cloud, digital marketing platforms (e.g., Google, FB).
• Project Management experience.
• Forecasting experience.
• Ability to adapt in a fast-paced environment.
• Experience in grocery or retail industry is an asset.

At Sobeys, we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a comprehensive Total Rewards package, which varies by role and is designed to help our teammates live better – physically, financially, and emotionally.

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.