Specialist, Email Marketing

Job Title: Specialist, Email Marketing
Department: Marketing
Position Status: Full Time, Year Round

About Tourism Whistler
We are the official marketing and sales organization for the resort of Whistler, British Columbia - also known as the best place in the world, if you ask us - and we are proud to call this place home. As a not-for-profit, member-based organization, we are also the people behind the operations of the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, and Whistler.com Central Reservations.
We love where we live and we bring that energy and passion to everything we do. We're a team of collaborative, mountain-loving individuals and we show up and achieve great things professionally and personally. Creating a positive and fulfilling experience for our team is high on our list of priorities. And we're proud to be a workplace that requires respect for our people, our partners, and our environment. Because the people make the place, and this place is pretty special.

What We Offer We like to make work meaningful and to live life fully. Join the team at Tourism Whistler and be part of a fun, supportive organization that truly values work-life balance. We're looking for people who want to make the most of the unique Whistler lifestyle and share our values of passion, energy, achievement, and respect. A few ways that we walk the talk: Culture & Connection

• Bi-monthly all staff events and departmental team building (the fun kind, we swear)
• Dogs in the office - because work is better with furry friends
• Fun, supportive, and collaborative team environment

Health & Wellness

• Comprehensive health benefits for employees and their dependents, including an Employee Assistance Program and access to wellness tools like Headspace
• A wellness fund to support your health and recreation in Whistler. Think ski/snowboard or bike park pass, yoga or gym memberships, golf lessons, or other wellness offerings that support your well-being
• An annual Health & Wellness calendar with wellness offerings to prioritize mental health and well-being

Flexibility

• Nine-day fortnight schedule offering work-life balance and time to enjoy the beauty of Whistler!
• Whistler based with a hybrid approach that balances in office and remote work
• Paid vacation time (3 weeks as a starting point) to relax, unwind, and adventure

Starting Salary Range: $55,000 - $59,000 annually. This is the starting base range for this role and may vary based on internal equity, and a candidate's job-related knowledge, skills, and experience. Over and above the base salary and the benefits highlighted above, this position is also eligible for an incentive bonus of up to 10% of the annual salary.

Position Summary

Reporting to the Manager, Data Marketing & Analytics, the Specialist of Email Marketing is responsible for facilitating Tourism Whistler’s email marketing strategy. The Specialist, Email Marketing will coordinate the planning, development, distribution and analysis of targeted email campaigns with an objective towards brand loyalty, customer retention and sales revenue. Additionally, the Specialist will proactively grow, manage, cleanse and segment Tourism Whistler’s subscriber list to improve overall program performance.

Key Responsibilities

• Act as a Tourism Whistler ambassador, living our purpose and vision with passion & energy, achievement and respect
• Create and manage email marketing campaigns in support of the Marketing Services and Central Reservations business departments
• Work with Copywriter to coordinate special offers and messaging to reach targeted consumers within the Tourism Whistler database
• Optimize the current email program through improved subscriber acquisition, targeting, content creation, segmentation and personalization
• Manage and develop email A/B tests, analyze campaign results including audience, offers, messaging, creative, deliverability, OR, CTR, conversion, revenue and retention
• Proactively monitor and report on marketing metrics (open rates/click-through/deliverability/etc.) and provide actionable campaign optimization insights based on campaign analysis
• Maintain the consumer database, continually validating data, and integrating new data, analyzing and segmenting data for tailored sends, as well as identifying sales opportunities from the data
• Support Tourism Whistler’s efforts in privacy compliance and in adherence to protocols around protection of information as it relates to database activities/initiatives - CASL
• Develop campaigns with superior attention to detail, and under tight deadlines in coordination with other departments

Knowledge, Skills & Abilities

• Passion and knowledge of Whistler, mountain resorts, and the tourism industry
• A minimum of 3 years’ experience in email marketing, as well as experience in, or exposure to, a sales environment
• Strong writing and proofreading skills
• Knowledge of best practices for creating emails, dynamic content, testing methodologies, data management, deliverability and CASL laws
• Experience with HTML, GA4, and Photoshop, as well as advanced MS Office skills
• Excellent logical reasoning and analytical skills to effectively assess and communicate metrics
• Ability to perform well in a fast-paced, changing environment
• Experience with Acoustic Marketing Cloud an asset

Posting Closing Date: April 27, 2025. Closing date is subject to change based on applicant volume, so don't miss out and apply today!