Specialist Email Marketing

Groupe Nordik is the leading creator of wellness spa villages, including the largest Spa in North America (Chelsea, QC) as well as the largest event Sauna (Whitby, ON).

Since we first opened our doors in 2005, we have grown to over 500,000 visits per year from our 3 existing locations (Nordik Spa-Nature Chelsea, QC, Thermea Winnipeg, MB, and Thermea Spa Village Whitby, ON).

Our team of 600 employees brings our operations to life with their innovative approach to wellness. Each team at Groupe Nordik has an important role to play in making our ambitious creations achievable.

What you will do:

The Email Marketing Specialist plays an important role in the digital area of our operations. They are responsible for managing and maintaining a variety of personalized email and SMS automation workflows.

Through their work, the Email Marketing Specialist generates company-critical revenue by building and maintaining a relationship with our customer base, and then building loyalty.

Responsibilities:

• Contribute to the strategy and implementation of automation flows according to our buyer segments in Klaviyo;
• Manage lists and segmentation;
• Create strategies to acquire new customers and retain existing ones;
• Analyze and optimize automation flows on an ongoing basis;
• Perform A/B tests to improve performance of automation flows and email campaigns;
• Support the department's content team in their email campaign strategy;
• Collaborate on customer segmentation strategy and the enhancement of customer records in our Klaviyo CDP;
• Collaborate with internal and external support to develop material for automation flows;
• Track, analyze and report on email marketing campaign results, deliverability, and KPIs.

To be successful in this position you will need:

• Minimum of College degree in Marketing, business administration or equivalent
• Minimum of 3 (three) years’ progressive experience in digital marketing with a minimum of 2 (two) years of experience in email marketing
• Extensive experience using marketing automation platforms (Klaviyo etc.)
• Bilingualism essential (French and English) to support our operations outside of Quebec

Your profile stands out because of your:

• Analytical mind and attention to details
• Good judgment and autonomy
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Project management skills
• Creative thinker with strong problem-solving abilities.

Salary & Benefits:

• Competitive salary
• Comprehensive benefits package (including telemedicine)
• Investment in your skills (company paid training, conferences, and more)
• Free access to the spa for you and a plus one
• Discounts on food, massage therapy, esthetic services, and more
• Free access to an exercise room at the workplace

Work schedule and status:

Monday to Friday, 40 hours/week (Full-time)

Remote

#LI-Remote