Specialist, Customer Marketing

Req Id:423300

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.

We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.

And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.

Key Responsibilities

• Define, develop, and execute base cross sell campaigns from end to end (includes using data to find opportunity & insights, define targeting & segmentation, brief writing, creative review, and post mortem analysis) to increase BCE’s mobility product per household
• Develop an in-depth knowledge of the relevant customer base and competitive landscape through various reports, research and analysis to recommend business strategy
• Collaborate with cross-functional teams to define & understand customer lifecycle and create marketing touchpoint strategy
• Partner with key cross functional teams and business units to bring campaigns to market via tactics like SMS, email, direct mail, digital/social, web, Self-serve & Push notifications
• Regularly measure campaign performance and consumer trends to report against objectives and uncover growth opportunities

Critical Qualifications

• University degree (business or marketing preferred)
• 3-5 years experience in marketing and/or data analytics positions
• Experience developing, executing and measuring base marketing campaigns
• Experience managing cross-functional teams; ability to multitask and manage multiple projects simultaneously
• Strong analysis skills and ability to interpret data and generate insights and actions
• Communication skills, both written and verbal - comfort in presenting to varied audiences, including senior executives

#EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Mississauga || Canada : Ontario : Toronto
Work Arrangement: Hybrid
Application Deadline: 04/14/2025

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

We value the experiences that have shaped who you are, and we know the diversity of your talent will bring even greater strength to our team. At Bell, everyone belongs and you’ll feel valued, respected and supported as you grow and reach your full potential.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details ) to learn more about how we collect, use, and disclose your personal information.

Created: Canada, ON, Mississauga

Bell, one of Canada's Top 100 Employers .