Solutions Marketing Manager, AI

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Solutions Marketing Manager, AI

Date: Apr 2, 2025

Location: Toronto, ON, CA

Company: Softchoice

Why you’ll love Softchoice:

We are a technology company that equips organizations to be agile and innovative, and for their people to be productive, creative and happier at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology portfolio. By doing these things, we create success faster and in circumstances otherwise not possible.

We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.

The impact you will have:

The Solutions Marketing Manager, a key role within Softchoice’s Solutions & Alliances organization, is responsible for defining and communicating the strategic narrative for our portfolios and value propositions for solutions and services. This cross-functional position sets the direction for how these narratives are communicated both internally and externally.

Reporting to the Senior Manager of Solutions Marketing, you will collaborate closely with Softchoice’s AI leadership and solutions team.

What you’ll do:

1. Identify Softchoice’s AI priorities in partnership with the AI leadership and solutions team
2. Define the strategy by which the portfolio is effectively positioned in the market
3. Develop an internal and external go-to-market strategy aligned to Softchoice’s AI priorities; this includes message development, content creation, sales enablement, and campaign planning and execution
4. Partner with cross-functional teams to execute against go-to-market strategy; these include content creation, demand generation and sales enablement teams
5. Conduct market research and work closely with subject matter experts to define compelling value propositions and key differentiators for our AI solutions
6. Build messaging frameworks for all priority solutions designed to inform the development of internal and external facing content
7. Lead the development of sales materials such as data sheets, customer presentations, call scripts, email templates, explainer videos, and more
8. Prioritize and plan the marketing activities surrounding the launch of new AI services
9. Collaborate on AI brand awareness and lead generation campaigns; this includes working closely with our demand generation, partner category, and brand communications teams
10. Leverage AI solutions performance data to inform and prioritize marketing activities that drive portfolio growth

What you’ll bring to the table:

1. 8+ years of experience in marketing communications within the B2B technology space
2. Deep understanding of AI technologies, customer needs, trends and competitive dynamics
3. Strong experience creating positioning statements and messaging frameworks
4. Excellent written and verbal communication skills
5. Exceptional relationship building skills and ability to work cross-functionally
6. Creative thinking and strong presentation capabilities
7. Ability to write in distinctive styles for a range of audiences
8. Deep understanding of messaging and content aligned to each stage of the buyer’s journey
9. A solution-focused team player capable of working autonomously in a hybrid setting
10. A natural curiosity along with the desire to share knowledge with others
11. Ability to communicate concisely and with the confidence to engage with our leadership team

Not sure if you qualify? Think about applying anyway:

We understand that not everyone brings 100% of the skills and experience for the role.

At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.

Why You’ll Love Working Here:

• The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
• High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
• Flexibility: Plan your workdays in a way that suits you best
• Award-Winning Workplace: Proudly recognized as a Great Place to Work for 19 consecutive years
• Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
• Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:

We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.

Require an accommodation? We are ready to help:

We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to work with you to best meet your needs.

Our commitment to your experience:

We are committed to the safety of all candidates and team members. With that in mind, we have implemented virtual interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will most likely be doing the same.

Before you start with us, we will conduct a criminal record check, verify your education and check your references.

When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.

Job Requisition ID: 6590
EoE/M/F/Vet/Disability