Social Media Strategist

Position Summary

As a Social Media Strategist supporting one of North America’s leading beverage companies, you will bring a strong foundation in organic social strategy, paired with a working understanding of paid social to develop holistic, omni-channel marketing strategies. With experience in CPG and preferably the beverage industry, you will guide a portfolio of 10 brands through a variety of always-on and campaign-based initiatives.

You will act as the lead strategic voice within the social team—synthesizing business objectives into actionable, audience-first strategies that come to life across monthly content calendars, annual plans, and tentpole activations. Your role requires exceptional organization, comfort managing multiple simultaneous workstreams, and the ability to communicate strategic vision clearly to both internal teams and client stakeholders, from brand managers to senior leadership.

This role may include team management responsibilities, such as overseeing Social Media Coordinators, and requires strong leadership skills regardless of formal reporting lines.

Job Duties

1. Serve as the day-to-day social strategy lead, acting as the primary point of contact for internal and client-facing strategy needs
2. Develop strategic foundations for monthly calendars, tentpole campaign planning and quarterly refreshes aligned to larger annual planning efforts and business goals
3. Collaborate with integrated agency and client teams to ensure social strategy reflects the overarching brand and business direction
4. Work closely with creative and community management teams to ensure execution aligns with strategic goals and maximizes platform-specific impact
5. Support internal and external communication, including the creation and presentation of strategy decks, insights, and reports for brand managers and senior client stakeholders
6. Monitor, interpret, and report on social performance analytics; turn data into actionable insights and opportunities
7. Stay on top of cultural trends, consumer behavior, and social platform updates to keep strategies fresh, relevant, and resonant
8. Potentially manage junior team members and support their development as strategic thinkers and executors
9. Proactively identify opportunities for growth, upselling, or optimization within the client’s broader marketing ecosystem

Job Qualifications

1. 5+ years in social media strategy, ideally within an agency setting
2. Experience in the CPG space is required; beverage category experience strongly preferred
3. Proven ability to juggle multiple brands and workstreams simultaneously
4. Demonstrated success developing both always-on and campaign-specific social strategies
5. Working knowledge of paid social and how it complements organic and earned strategies in omni-channel marketing plans
6. Strong analytical skills and the ability to translate data into creative, actionable recommendations
7. Clear, confident communication and presentation skills, with experience facing senior client stakeholders
8. Comfort collaborating across creative, community management, media, and client teams
9. Highly organized, solutions-oriented, and thrives in a fast-paced environment
10. Proficiency with Microsoft Office 365 and social analytics tools; familiarity with Google Analytics a plus

WORKING CONDITIONS

1. Hybrid environment