Social Media Strategist

Description

Splash Media Group is looking to expand our social media crew with an experienced Social Media Strategist in our Prince George, BC office. We are looking for candidates who are creative, collaborative, have excellent writing and grammar skills. You must also be very detailed and have a strong understanding of marketing strategy and storytelling. This position joins our existing social media team and our successful candidate can expect to spend their days writing, researching, planning and executing social media strategy.

Our Social Media Strategists publish content to a variety of platforms and engage with communities and various audiences. This role works with the creative team to offer ideas and strategic direction for graphic design, reels and other execution pieces. This is a position and industry that continues to evolve and grow so adapting, problem solving, patience and an eagerness to excel is essential.

Having the ability to research, source and then write and adapt content to meet our client’s tone and strategy is essential. Our clients look for us to represent them in a way they can’t and so we expect a high level of commitment to learning and understanding our clients, the industry they are in and their overall goals. We don't consider this role entry level as social media is an important communication platform for many of our clients.

Splash works with a range of small to very large clients throughout Canada and the US, so having pride in your work and understanding the quality level you need to work at, is critical to your success in this position.

Also critical to this position is not working after hours! Our office hours are Monday to Friday 730am-4pm. The only exception to this is if a client has a crisis, then it is all hands on deck and you will join the whole Splash team in assisting in whatever our client needs. We work hard, support each other and support our clients to the best of our abilities.

Since our team in Kelowna, Kamloops and Prince George very collaborative, this is a work from the office role only

Duties

• Research and write content
• Help develop new creative ideas and campaigns
• Be actively involved and proactive
• Collaborate with other members of the Splash team
• Implement and develop a strategy in partnership with the Project Manager
• Plan content ideas for short and long term
• Copywriting/copyediting
• Social monitoring
• Social listening
• Social media and web analytics interpretation and application
• Social media reporting
• Ability to work directly with clients (on occasion) professionally and efficiently
• Ability to see a larger marketing picture from social campaigns, recommend actions

Qualifications

• Experience with content writing, either creative or technical
• Ability to write both short marketing copy as well as impactful high-value content.
• A great eye for design and aesthetics, a love for great copy, and the ability to write in different tone depending on the client and audience
• Excellent English written and verbal communication skills
• Be organized and able to work on your own and with others
• Have a strong passion to learn and grow.
• Use data and analytics to measure the effectiveness of writing and campaigns, making adjustments as needed.
• Stay up to date with industry trends, best practices, and emerging technologies in digital marketing.
• Advanced knowledge of social media platforms (Instagram, YouTube, Facebook, LinkedIn, X, TikTok, and others)
• Skilled in marketing research, understanding data and how to apply it
• Strong project management, multitasking, and problem-solving ability
• Impeccable attention to detail
• The ability to work and thrive in a fast-paced, rapidly changing work environment

Extras

Splash is made up of professionals that just want to do a great job! We have zero tolerance for behaviour that doesn't encourage collaboration and creating exceptional work. Since we're made up creatives, data geeks and developers, every day is always interesting, fun and rewarding.

If this sounds like something you'd like to be a part of, please apply!

Benefits

Splash does offer a pretty comprehensive benefits plan to all qualified employees. Details on our plan can be made available as we progress through our hiring process.

Job location

About The Company