Social Media Specialist

LOOKING FOR SOMETHING NEW?

Our ever-evolving list of marketing, communications and creative jobs may include a great role for you. If something sparks your interest, send in an application using the link within the job posting.

When your skills and experience align with our client's needs, we'll contact you to begin our process. Here's a brief glimpse at what that looks like:

Connect

If we determine you may be the right fit for our client, we'll be in touch. And if you're ready to move forward, we'll start the screening process.

Screen

This is when we get into the good stuff, like setting up a career profile to get to know you better. We want to know what you've achieved, where you want to go, and the corporate culture you're looking for.

Represent

After a successful screening phase, we introduce you to our client. If they're interested, you'll go through a full interview process – and we'll be with you every step of the way.

Follow Up

As you settle into your first year, we'll check in a couple times to see how everything is going and cheer you on as you progress!

You’re a social media expert who knows how to best position multiple brands and tell their stories across various content types and channels. Performance-minded and proactive, you have an impressive track record of elevating brands – ideally within the CPG/retail, financial services, hospitality or technology sectors – with intentional, data-driven action. You’re eager to join a purpose-driven organization where your work will make a difference in people’s lives across BC.

We’re pleased to partner with our client, the largest charitable healthcare funder in BC, in their search for a Social Media Specialist. The right person for the role has proven success at managing multiple brands, personas and channels and is confident and comfortable creating content and managing CEO or C-level channels.

About the workplace
This is a full-time hybrid role that requires working 3 days a week from the Vancouver, BC office, once the initial three-month in-office training period is complete.

Please note our client has a mandatory vaccination policy requiring that all staff working in any physical workplaces must be fully vaccinated against COVID-19. Considerations and reasonable accommodation can be taken upon request and will be discussed on a case-by-case basis.

About the role

• Develop the organization’s social media strategy for annual planning and campaign activations across multiple channels.
• Manage content planning and calendars to ensure key campaigns, announcements, awareness days, top-performing long-form and top-of-funnel content needs are balanced and optimized.
• Create social media personas by channel and tailor messaging and content format to drive engagement.
• Evaluate, optimize and improve social media strategy and tactics, including increasing brand awareness, impressions and followers.
• Present performance results to key internal and external stakeholders.
• Leverage influencers and user-generated content to deepen connections and stimulate engagement.
• Collaborate with designers on graphics, developing and testing engagement with social graphics for key audiences.
• Liaise with various external stakeholders to share stories in various formats.
• Collaborate with internal fundraising team to develop campaign strategy based on goals.

The salary range for the role is $57,500 - $76,000 along with a generous compensation package that includes extended health benefits, pension plan and more.

About you

• 4+ years’ experience in a social media role or an equivalent combination of training and experience.
• Education in communications, marketing, journalism or a related field.
• Proven experience in driving results and managing multiple social media campaigns on various platforms.
• Strong knowledge of digital content planning and execution for a wide variety of channels (e.g., Instagram, Facebook, LinkedIn, YouTube, X, etc.), including the use of content scheduling platforms and social listening tools.
• Successful track record of content planning and growth strategies, tracking analytics, interpreting results and optimizing performance to achieve KPIs.
• Experience in the creation and editing of photos, video and reels and providing direction and oversight to internal and external creative teams.
• Experience in community cultivation and management, handling online comments and conversations.
• Knowledge of graphic design, photography, videography and creative development process, able to work efficiently with graphic designers, writers, photographers and videographers.
• Able to turn long-form content and announcements into bite-sized captions that engage followers across platforms.
• Experience using project management tools to communicate and coordinate with cross-functional teams.

About Smart, Savvy + Associates
Smart, Savvy + Associates is a marketing recruitment agency that connects companies with marketing, communications and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of the industry and work diligently to find best-in-class talent for each search.