Social Media Specialist

Job details

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Pay

Job type

Full-time

Shift and schedule

Monday to Friday

Location

Langdon, AB

Full job description

Overview
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic team. The ideal candidate will have a passion for digital marketing and a strong understanding of social media platforms. This role involves developing and implementing social media strategies to enhance our brand presence, engage with our audience, and drive traffic to our website. If you are skilled in content creation, research, and analytics, we want to hear from you!

Duties

1. Develop and execute innovative social media campaigns across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
2. Create engaging content that resonates with target audiences while maintaining brand voice.
3. Conduct thorough research to identify trends, audience preferences, and competitor strategies.
4. Monitor social media channels for engagement opportunities and respond to comments or inquiries in a timely manner.
5. Collaborate with the marketing team to align social media strategies with overall marketing goals.
6. Utilize SEO best practices to optimize content for search engines and improve visibility.
7. Analyze performance metrics and generate reports to assess the effectiveness of campaigns.
8. Proofread all content for accuracy and adherence to brand guidelines before publication.
9. Stay updated on industry trends, tools, and best practices in digital marketing and e-commerce.

Experience

1. Familiarity with advertising techniques on platforms like Google Ads and Facebook Ads is a plus.
2. Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation is desirable.
3. Strong research skills with the ability to analyze data effectively.
4. Experience in e-commerce environments is an advantage.
5. Excellent proofreading skills with attention to detail.
6. A passion for staying ahead of trends in social media and digital marketing.

Join us as we strive to elevate our brand through innovative social media strategies!