Social Media Specialist

ABOUT BIOS

Bios Wellness Clinics’ multi-disciplinary approach is aimed at redefining excellence in care through innovative technologies. Our mission is to provide cutting-edge treatments in medical aesthetics, naturopathic medicine, and complementary & alternative medicine to enhance the well-being of our patients.

WHY BIOS

At Bios Wellness Clinics, we are committed to innovation and excellence in medical aesthetics and wellness. Our team members are equipped with cutting-edge tools, ongoing professional development opportunities, and a collaborative environment where creativity and collaboration are valued. By joining Bios, you’ll thrive in a forward-thinking organization that emphasizes both your personal growth and the delivery of exceptional patient care, setting us apart in the industry.

Job Summary
The Social Media Specialist will enhance Bios Wellness Clinics' brand visibility and client engagement through strategic social media and email marketing. This role involves crafting compelling content, managing digital presence across platforms, executing data-driven campaigns, and collaborating with teams to maintain cohesive messaging.

Key Responsibilities

1. Content Design & Development
   • Develop engaging and informative content for social media platforms and email campaigns.
   • Ensure alignment of messaging across all marketing channels.
   • Design visually appealing graphics that attract clients.
2. Social Media Strategy
   • Create and implement an effective social media strategy to enhance brand visibility and engagement.
   • Support ongoing digital marketing initiatives to strengthen brand presence.
   • Manage and grow the company’s presence across social media platforms, including Instagram, Facebook, LinkedIn, and TikTok.
3. Email Marketing
   • Develop and manage email marketing campaigns that drive client engagement and conversion.
   • Personalize email content based on client journey and interactions.
   • Analyze and report on email campaign performance to improve effectiveness.
4. Analytics & Reporting
   • Track and analyze key performance indicators (KPIs) to measure the success of social media and email marketing efforts.
   • Proactive in analyzing data to identify trends, measure campaign effectiveness, and optimize marketing strategies for maximum ROI.
   • Use data-driven insights to optimize content and strategies for better outcomes.
5. Collaboration & Communication
   • Collaborate with cross-functional teams to ensure alignment and cohesiveness in marketing messaging.
   • Maintain clear and consistent communication with stakeholders at all levels.
6. Innovation & Creativity
   • Stay updated on industry trends and emerging platforms to ensure social media presence remains relevant and impactful.
   • Continue exploring new ways to creatively engage with the audience.

All other related reasonable duties and responsibilities.

QUALIFICATIONS

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Required 2+ years of proven experience in social media and email marketing.
• Strong content creation, design, and development skills.
• Proficiency in social media management and analytics platforms such as Google Analytics, Zenoti, Klaviyo, and Meta (Facebook & Instagram), among others.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving.
• Ability to analyze and interpret data to guide decision-making and optimize marketing strategies.

Bios Promise

At our organization, we are committed to your growth and success. We offer opportunities for equity participation in our consolidated entity, fostering a sense of ownership and alignment with our business goals. Benefit from streamlined operations and support from our centralized management team, allowing you to focus on your strategic and creative initiatives. We invest in our people by providing comprehensive training and ongoing development opportunities, ensuring your continuous professional advancement. Leverage advanced tools and technologies while engaging in professional development programs to enhance your skills and impact. Join us for a collaborative and flexible career path that aligns with your unique goals and aspirations.

Equity, Diversity, and Inclusion Statement

We are an equal opportunity employer committed to fostering an inclusive and diverse workplace. We celebrate and support diversity and are dedicated to creating an environment of equity and inclusion. We encourage individuals of all backgrounds to apply; however, only qualified applicants will be contacted.

Job Type: Full-time

Pay: $40,000.00-$50,000.00 per year

Experience:

• Marketing: 2 years (required)

Work Location: Hybrid remote in Kelowna, BC V1Y 0C2