Social Media Specialist

Position Summary: As our Social Media Marketing Specialist, you'll own the strategy, content, and execution of CuBE Packaging's social media across platforms including Instagram, Facebook, Pinterest, TikTok, LinkedIn, and X (formerly Twitter). You'll craft compelling stories that highlight our brand values, showcase our products, and engage both B2B and B2C audiences. You'll also manage influencer partnerships, track campaign performance, and continuously optimize our approach to stay ahead of trends.

Key Responsibilities and Skills:

Strategy & Planning

• Develop and execute a social media strategy aligned with our corporate, foodservice, and retail goals.
• Create tailored campaigns for different audience segments to drive awareness, traffic, and engagement.

Content Creation & Management

• Collaborate with internal teams to produce high-quality content—posts, graphics, videos, and stories—that reflect our brand voice and visual identity.
• Maintain a content calendar and ensure a consistent cadence across all channels.

Community Engagement

• Actively engage with our community by responding to comments, questions, and messages in a timely and authentic manner.
• Foster brand advocacy by encouraging user-generated content and conversations.

Influencer & Partner Collaborations

• Identify and manage relationships with influencers, creators, and brand partners.
• Oversee outreach, contracts, content approvals, and performance tracking.

Campaign Execution & Performance Analysis

• Launch, manage and boost both organic and paid social campaigns.
• Set up, monitor performance using tools like Sprout Social, Hootsuite, Meta Business Suite, etc.
• Analyze metrics and generate regular performance reports with actionable insights to refine strategy and improve ROI.
• Provide regular reporting and insights to optimize strategies.

Trend Monitoring & Innovation

• Stay on top of social media trends, platform updates, and emerging content styles.
• Leverage insights to keep our content fresh, relevant, and innovative.

Continuous Improvement

• Identifying areas for improvement and driving initiatives to enhance the quality and effectiveness of workplace technologies.

Requirements

Education/Experience

• Bachelor's degree in marketing, Communications, or a related field.
• 5+ years of experience in social media marketing, ideally in a B2B and B2C in a product-focused environment.
• Strong portfolio of successful campaigns and community engagement strategies.
• Proficiency in social media management and analytics tools.
• Excellent writing and communication skills, with a sharp eye for branding and tone.
• Experience managing influencer campaigns and working with creative teams.
• Familiarity with paid media and budget optimization.

Skills & Knowledge

• Experience in foodservice, retail, or packaging industries.
• Knowledge of sustainability trends and eco-conscious branding.
• Excellent verbal and written abilities.
• Ability to converse clearly and fluently.
• Customer service and team oriented.
• Strong problem-solving and analytical skills.
• Strong organization skills.
• Ability to remain calm under pressure.
• Highly self-motivated, self-directed, and attentive to detail.
• Ability to analyze, understand, and effectively communicate to end users and management.
• Ability to learn, understand, and apply new technologies.

Benefits

• Extended Dental, Health and Vision coverage.
• RRSP match.
• Bonus potential in addition to base pay.
• Free on-site parking.