Social Media Marketing, AI

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Social Media Marketing, AI

Apply remote type Remote locations TAG USA Work from Home time type Full time posted on Posted 30+ Days Ago job requisition id R241000900

This candidate will be responsible for integrating community strategy with our brand's vision, engaging with our audience directly on social platforms, and amplifying our message through thoughtful content development. They will also oversee the editorial calendar and publication processes, coordinate community-focused events, and deliver comprehensive reports to assess the impact and success of these initiatives. Utilizing social listening tools, the specialist will keep a pulse on industry trends, innovate engagement strategies for the digital community, and manage real-time social content with a focus on fostering relationships.

An ideal candidate for this position is someone who excels in a dynamic, growth-oriented environment and possesses a clear, articulate writing style. This individual will be instrumental in crafting the narrative surrounding our AI initiatives and in forging meaningful connections with the developer community. The role demands a proactive and creative individual who is ready to take on the challenge of elevating our brand in the fast-evolving tech landscape.

DUTIES & RESPONSIBILITIES

Social Media Management: Oversee social channels, including X and LinkedIn, and manage all interaction.

Relationship Building: Identify and cultivate relationships with influencers, developers, and advocates in the AI and tech communities.

Community Influence: Shape community strategy, editorial content, and support development.

Community Development: Manage and develop community-focused content and feedback.

Engagement: Actively engage with the AI community, especially developers, across social media platforms, empowering individuals to become brand advocates.

Real-Time Engagement: Seize opportunities to engage with emerging technologies and conversations in real-time.

Analytics: Utilize social analytics tools to identify engagement opportunities, report on feedback and sentiment, and provide strategic insights to stakeholders.

Copywriting: Craft compelling social media messages that align with the company's brand voice and ensure proper tone within the community.

Editorial Calendar Management: Collaborate on an integrated editorial calendar, publishing content to strengthen the company's positioning and align across campaigns, news, and cultural intersects.

Content Production Support: Support and assist with content briefs and production strategies that align with business objectives, experimenting with new processes and styles.

Global Collaboration: Partner with creatives and contributors worldwide to source stories and topics that resonate with the community.

Audience Growth: Capture new developer and tech audiences, ensuring content grows engagement and optimizes results.

Insights and Reporting: Create reports for internal stakeholders and partner with data and analytics teams to ensure community insights and social listening are reported accurately, driving strategy alignment.

Strategic Alignment: Align with HQ Community and Social Strategists on planning and tactics for competitive response through ongoing community management.

Event Support: Support global events with real-time social content curation, capture, and production.

Surprise and Delight: Plan and execute surprise and delight programs.

Customer Support Collaboration: Oversee and collaborate with Customer Support to address community feedback.

Platform Relationships: Maintain strong relationships with representatives at each social media platform, especially X and LinkedIn.

Special Projects: Handle special projects and other duties as assigned.

SKILLS REQUIREMENTS

• Strong technical copywriting and editing skills
• Understanding of 3rd party social media community management and publication platforms (Sprinklr)
• Knowledgeable about content (owned & curated) and engagement strategies
• Develop digital and branded content from a strategic and execution perspective
• Data-driven professional, able to translate raw data into actionable insights
• Proven Microsoft PowerPoint and presentation skills
• Proven collaboration skills
• Enthusiasm, confidence, strong business acumen
• Superior organizational and project management skills, along with diligence to manage multiple projects simultaneously
• Ability to function in a highly matrixed organization

EDUCATION & EXPERIENCE

• Experience in the developer and tech industry, AI experience preferred.
• Proven results in social media management and community management, with a deep understanding of LinkedIn, X, and other relevant platforms
• Social copywriting experience, demonstrated ability to create engaging and impactful content
• 5+ years of community management experience, social media management experience, and/or community platform experience
• Bachelor’s degree in marketing, Journalism, Communications, or a related field preferred

The salary range for this position is $100K minimum - $110K maximum per annum depending upon experience. Compensation varies depending on location, and job-related factors such as experience, responsibilities, and business needs.

This is the opportunity to work in an environment that best suits your needs, fueled by flexible hours and locations, strong supportive benefits, career training and development, and, most importantly, an inclusive environment that eliminates barriers and elevates voices, giving every member of the Tag team an opportunity to be seen and heard.

We’ve made a strong commitment to diversity and inclusion and are taking a stance on equality in the workplace. We support sustainability, in our organization and with our network of partners and suppliers.