Social Media Manager and E-Comm Manager

DESCRIPTION

Social Media, PR, & Influencer Management

• Content creation for Instagram, TikTok, Pinterest, and Facebook.
• Posting and engagement for aforementioned SM platforms.
• Use Canva to create all manner of on-brand marketing and PR materials.
• Schedule and manage on-brand social content via LATER app.
• Manage PR outreach for events and new collections.
• Liaise with media when approached for collaborations.
• Liaise with and manage influencer agreements/collaborations and giveaways following brand guidelines and tone of voice.

Email & SMS Marketing

• Meet with our Retention Science (our emailer platform) rep on a bi-weekly basis to review progress, address any outstanding questions, and make tweaks to our email marketing strategy. Meet with her on a quarterly basis to audit our account and make bigger picture changes.
• Monitor analytics from and update email & SMS content between ongoing/automatic emails/SMS (stages, flows, experiences) as well as broadcasts/blasts.

E-Commerce - Keep website up-to-date with new collections and products on a seasonal and ad-hoc basis.

• Creating and updating new products.
• Creating collections/re-organizing the site (e.g., seasonal gift guides).
• Update pricing on website dynamically as sales start and stop.
• Optimize site according to industry best practices and standards to ensure highest conversion rates YoY.
• Setting up and maintaining apps that optimize the website (i.e., JustUno for pop-ups, Yotpo for reviews, Theme updater for Shopify theme, etc.).
• Responding to and exploring new apps that may be beneficial to the brand.

Marketing

• Strategize, plan, execute, and track an omni-channel marketing strategy alongside Dan based on season/time of year (including but not limited to email, SMS, and social media).
• Keep track of monthly and quarterly sales and ROI across all sales and marketing channels (i.e., online/in-store/wholesale as well as email, SMS, social media, etc.).

Consistently tweak and adjust the plan to improve YoY growth.

• Consistently monitor for new agency/partner/freelancer opportunities and make informed decisions surrounding their potential to aid in our growth strategy.

Done with Dan, founder:

• Photo Shoots
• Plan shoots for creative look books, e-commerce product listings, etc.
• Liaise with photographers to guide shoot (provide specs and ensure photos are of high quality).
• Organize logistics of shoot (discuss how many and which models, coordinate date and time, ensure they know what to bring to shoot, pull products that need to be shot, keep a shot list to ensure we don't miss anything).

Event Planning

• Create, promote, and market events such as our store concert series, store anniversary parties, wine and whiskey nights, etc.

Customer Service - Converse with customers on all manner of issues - items out of stock, issues with items, shipping delays, questions about sizing, etc. in a warm and professional manner. (*This will chiefly be done by Store Manager but correspondence with customers via social media - if that's how they reach out - will be included in role.)

Sales/Product Forecasting - Work with Dan to estimate product quantities, styles, sizing, and profit margins for each upcoming season based on sales success.

Production Related Assistance - Double check production templates for errors (i.e., order summary).

• Work closely with production when new product is received to get it on website ASAP.

Store Management - Liaise with store staff on inventory management and day-to-day running of store.

• Making sure shipping for online web orders is running smoothly (primarily Canada Post and Chit Chats) - liaising with each shipping service on issues when needed.