Social Media Manager

Job Title: Social Media Manager

Location: Toronto

Address: 100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview:

Reporting to the Senior Director, Brand Strategy & Integrated Marketing, this role is part of the broader central marketing team and responsible for the stewardship of all Canada Goose brand social channels at a global scale. Working cross-functionally with key stakeholders from across the business, in addition to external agency partners, the Social Media Manager will oversee the planning, development and implementation of strategic social media programming in support of the global measurement and KPI framework. This position requires a strong depth of knowledge and expertise working across all key brand social media channels and is able to translate brand, commercial, and community objectives into actionable plans that puts the consumer first. The role understands the interplay of brand and consumer connections across social and how this relationship is unique to each channel. This position requires a passion for creating highly engaging content and a thorough understanding in how to measure its effectiveness through data, insights and reporting.

About The Role:

• Lead a Marketing Specialist and Social Content Creator in translating brand and marketing objectives into strategic channel plans that align to the Canada Goose brand architecture and established social media playbook.
• Coach and develop two (2) direct reports in their career progression, including ownership over all formal review processes and feedback.
• Manage external agency partner in the ongoing implementation of the CG social media playbook and support Brand team in the development of campaign strategies as it relates to social media requirements.
• Work cross functionally with all marketing lanes, digital, ecomm, and regional teams in providing the appropriate level of both proactive and reactive support across brand social channels.
• Oversee global editorial calendar and work closely with key regional social stakeholders to ensure regional content is accounted for.
• Oversee the creative development process of global content for all social media channels (video, imagery and copy) with internal, freelance and/or agency partners.
• Manage the ongoing reporting, measurement and insights of all social media channels and are able to translate these insights into executive-level share outs.
• Responsible for upholding brand strategy and creative direction, as well as product and category positioning of campaigns, pushing innovative thinking while balancing brand and commercial needs and driving revenue.
• Manage the budget allocated to the creation and execution of each social media campaign, leading financial forecasts, tracking and reporting to ensure financial objectives are met.
• Proactively contribute creative marketing ideas for social media initiatives and special projects.

About You:

• University degree in business or marketing-related field.
• 6+ years of marketing and social expertise, preferably for a global organization.
• Deep knowledge of all social platforms that Canada Goose participates in.
• Ideally has experience in the entertainment or apparel industry or with a strong understanding of the industry and with diverse backgrounds.
• Excellent understanding and interest in the major social media platforms and their best practices, including Tiktok, Instagram, Facebook, Twitter, LinkedIn, Pinterest, Youtube as well as Line, Wechat, Weibo, Little Red Book.
• Strong project ownership with confidence in championing a project from A to Z.
• Epic organizational skills with the ability to juggle multiple projects at once without breaking a sweat.
• Leadership, strategic thinking, analytical and project management skills.
• Strong agency leadership and management skills with the ability to effectively collaborate with external partners throughout all phases of projects.
• Have finger on the pulse of global trends in both luxury & fast fashion and have as strong passion for culture across all pillars – art, music, fashion, gaming and tech.
• Solution oriented with a focus on delivering a consumer centric approach.
• Must have a global POV and be able to think outside the box.
• Consistently exhibits Canada Goose’s values, taking pride in being innovative, respectful, passionate, accountable, and entrepreneurial while exhibiting personal commitment.

Working Conditions:

• Hybrid Work Environment (work from home and in the office).

What’s in it For You?

• A company built on Canadian roots and heritage.
• Your work is recognized with a comprehensive and competitive Total Rewards Program.
• Opportunities for career growth through numerous internal and external programs.
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards.
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about.
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues.
• Inspiring leaders and colleagues who will lift you up and help you grow.

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.

Why work here?

At Canada Goose, you’ll find purpose in keeping the planet cold and the people on it warm. As part of our team, you’ll embrace your inherent responsibility to give back, protect our environment, and make a meaningful impact—all while experiencing that unique ‘Canadian Warmth’ that defines our culture.

About Us

Canada Goose isn't like anything else. We’ve built something great, something special – an iconic brand with an inspirational and authentic story. Here, opportunities are everywhere – to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.

We embrace diversity in all its forms and definition and strive to remove barriers to create an inclusive culture and equitable workplace where everyone can live authentically, every day and in every situation.