Social Media Manager

Essential HR

St. Catharines

CAD 60,000 - 80,000

Job description

Cheekbone Beauty is a digitally native, direct to consumer brand. Built on social media, head quartered in St. Catharines, Ontario, Canada. Cheekbone Beauty’s vison and mission is helping every Indigenous youth see their enormous value in the world while crafting sustainable colour cosmetics

About you:
The Social Media/Content Creator is responsible for the creation and optimization of Cheekbone content and ads on social media channels such as Tiktok, Facebook, Instagram, LinkedIn and Twitter with the goal of acquiring customers/subscribers within our acquisition cost goals. This includes developing content that creates engagement, social promotion to drive followers and overall sales. You will be building relationships with online influencer as well as managing the social media and customer relation side of the company.

A successful candidate is a dynamic, strong communicator, highly organized and creative yet analytical and in tune with the current trends in social marketing. They will have a keen attention to detail and a passion for beauty and creative marketing. They will be agile in a fast and every-changing environment with a sense of urgency. This role requires an in-depth knowledge of social media creative best practices, day-to-day ad and content management, marketing analytics and strong copywriting skills.

The Social Media/Content Creator will work closely with the Customer Experience and Marketing team to achieve similar, mutual goals and brainstorm to create new content.

Overall, this role is responsible for the planning, creating and executing of cost effective, digital marketing programs and content. Our ideal candidate will have a lot of positive energy and can manage the responsibility of building and nurturing new and existing business. They are self-motivated and have a passion for connecting with customers.

*The position is based in St. Catharines, Ontario, but will also require working remote from your home*

What you will be doing:

Manage and create large social media advertisements/content that will focus on new subscriber acquisition and overseeing day-to-day operations of the brand’s social media presence on social media platforms
Create engaging product content and videos for customer and company use that are memorable, driving and exhibits brand awareness
Research and identify relevant industry trends, experts, competitors as well as target audiences and users
Build and manage relationships with online influencers and advocates, identify opportunity where applicable
Create digital content that embodies Cheekbone Beauty’s branding and core values
Work with both the Marketing and Customer Experience team to brainstorm and create campaigns/content that optimizes customer efforts across all social media and Cheekbone pages
Manage all administration aspects of influencer relations
Create marketing briefs incorporating best practices
Communicate with various prospective media sites and representatives
Report on various metrics such as growth, engagement, conversation and leads across channels to guide overall social strategy
Provide recommendations on the latest and greatest digital ad placement and consideration

The above is not an exhaustive list of duties associated with this role. You will be expected to perform different tasks as necessities by your changing role and the overall business objectives of the organizations.

Here’s what you should bring to the table:

A Bachelor’s degree in Marketing, Business, or a related field
An in-depth knowledge of social media marketing and content creation
3-5 years of experience working in digital/social media marketing and or content creating
Must have social media, graphic design, video creating/editing and Photoshop experience
A proven track record of people management experience and or experience communicating with online influencers
Experience managing successful social media campaigns and a solid understanding of paid social media marketing
Excellent oral, copy-writing skills and creativity. Willing to think outside of the box.
Solid understanding of web metrics, digital analytics and the ability to generate, analyze and interpret data
Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business
Experience with Adobe Photoshop or a variety of graphic design and photo shop software’s

What Cheekbone Beauty believes:
We are mission and purpose driven. The reason we exist is to empower Indigenous youth by representing their faces and their culture (appropriately). The beauty industry has never filled this role. Cheekbone Beauty intends to while developing sustainable, quality colour cosmetics.

Kindness and empathy will lead to the best relationships, at work, in our community and at home! Believing that if we do not give up we cannot fail!

While all applicants are encouraged, only the most qualified candidates will be contacted.