Social Media Manager

Social Media Manager

The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Social Media Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more!

We’re looking for a creative, passionate, and meticulously organized Social Media Manager to join our team! At our agency, a Social Media Manager will be responsible for the management of a variety of accounts within our portfolio including social strategy, content development, social calendar planning, reporting, and leading the growth of our accounts. This is an exciting position at a fast-moving agency that is focused on challenging industry norms and developing programs that are best in class.

We’re working in a hybrid model! We’re looking for someone who is located in or around the GTA with the ability to travel to our West End location two days per week.

Team Member Traits

Personal Characteristics

• Cares greatly about their clients, coworkers, and self
• Highly empathetic, positive, respectful and competitive
• Open-minded, curious, inclusive and trustworthy
• Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
• A passion for learning and improving
• A natural problem solver that identifies solutions
• Sense of humour
• Ability to think quickly and learn fast
• Is a team player but also knows how to work independently

Abilities & Skills

• Strong ability to create and write content for social media for a B2C or B2B company
• Can own social content ideation and the ability to recommend and implement growth strategies
• Expertise in measuring and reporting on the effectiveness of social media campaigns
• Understands reactive content strategies and can balance trending content with more evergreen pieces
• Can confidently communicate with and present to clients, speaking on topics like strategy, content ideation, metrics and campaign success
• Has experience with Hootsuite or similar social media management platform
• A keen eye for design, and familiarity with design tools like Canva, Adobe Photoshop, Adobe Suite, or other programs
• Has experience with Google Suite
• Superior written and verbal communication
• Excellent to have: Experience or understanding of Influencer Marketing, Paid Advertising (Facebook and Google), Google Analytics, and SEO

Experience

• Has 3+ years of experience managing and growing social media accounts such as Instagram, Facebook, Tiktok, Twitter, LinkedIn, and YouTube
• At least 2 years of experience reporting on social media campaigns
• Preferred: experience within an agency environment

Key Responsibilities

The ebbs and flows of work at an agency may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment, and view it as an opportunity to learn and try new things.

New Client Setups

• Lead the development of new client accounts
• Support setting up accounts within our software
• A meticulous eye for detail across all campaign creative
• Strategize and produce media by working alongside designers and other social media managers
• Support coordination of photoshoot/video shoot with Client Success Manager (CSM)

Internal Management

• Work cross-functionally with other team members to organize creative assets
• Develop brand themes and hashtags that can be reused as a common thread across client profiles
• Lead the development of social media calendars and content production for clients
• Works quickly to incorporate reactive content and current trends into existing social strategies
• Continuous social listening and monitoring of client accounts

Reporting & Client Management

• Develop standard monthly marketing reports
• Support CSM’s in monthly review meetings as required
• Propose and highlight strategic recommendations
• Participate in the upsell of services (where beneficial to the client)

About The Influence Agency

The Influence Agency is a team of digital marketing professionals that specialize in custom digital marketing campaigns. Our team is comprised of passionate, talented, creative and hard-working people that put our clients first. We know our work matters and go to work every day with a sense of purpose.

Progressive Compensation

• Competitive base salary + commission opportunities
• A thriving team member has the opportunity to see growth in their personal development and career
• We would like our team members to have a defined career path to grow internally with incentives for professional growth
• An additional $1000 / year can be put towards industry/work-related education.
• Free parking at the office
• We offer full health benefits and RRSP matching after the probationary period
• 4 weeks vacation + extended break over holiday season + extended long weekends + Summer Fridays
• All the equipment you need to be able to work at home comfortably

Culture

Our office culture is one of challenging work and fun. The office features an arcade machine with over 30,000 games, a beer tap, and a vibrant staff that enjoys positive energy and laughter. Everyone is encouraged, enabled and recognized for implementing their own innovative ideas.

We hold office events, quarterly socials and go to different industry-related events. We are looking for new teammates that add to our existing culture and can maintain a positive attitude and sense of humour while managing the pressures of client work.

We continue to strive to have a workforce that is representative of the diverse population in the GTA. Respecting all cultures and backgrounds is at our core and we encourage people from all walks of life to apply.

If you enjoy a corporate environment with tight oversight and hovering management, this is not the right role for you. We are looking for individuals that appreciate mentorship and support, but also have the attitude of a self-starter.