Social Media Lead | Poppy & Peonies

Bloom is a full-service workplace design consultancy representing a Bloom Partner on their search for a Social Media Lead to join their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!

About the Role

As our Social Media Lead, you are both a strategist and a content producer. You’ll be responsible for developing comprehensive social media campaigns that drive engagement and brand awareness. From conceptualizing campaigns and trending content ideas to producing captivating visuals and copy, you will leverage your creative flair and analytical mindset to curate an authentic and compelling brand presence online.

The Opportunity

• Developing the strategy for our social media platforms that reflects our overall goals and objectives while staying on top of new trends.
• Managing, creating, and coordinating our content (photo and video) on our social media platforms - producing and curating a feed that highlights our products and brand.
• Being an active collaborator at our photoshoots.
• Diving deep into the analytics and metrics to further understand our social outreach.
• Providing reports with compelling and insightful insights and recommendations.
• Collaborating on our overall brand and creative direction for all creative projects alongside our marketing agency and designers.
• Looking after our community on our social media platforms, ensuring our audience and customers are heard and taken care of.
• Ensuring the brand’s voice is communicated throughout all our digital activities, with a focus on social media.
• Managing our influencer marketing initiatives and outreach to grow our community.
• Overseeing our marketing administration, from our marketing calendar to vendor management.

What You Bring to the Table

• You have experience managing and executing social media campaigns in the DTC space.
• You have been both the strategist and the executor in a social media role.
• You create engaging content that both inspires and converts customers.
• You stay up-to-date on trends across all social platforms.
• You are a strategic thinker who makes data-informed decisions.
• You use marketing analytic tools to report on performance and craft insights.
• You have strong communication skills and can resolve or de-escalate challenging customer issues.
• You’re a collaborative team player who can brainstorm with others.
• You’re flexible and can adapt to changing priorities on the go.

The Recruitment Process

• Video screen with Agnes, Talent Advisor from Bloom
• Video Interview with Natalie, Founder + CEO of Poppy & Peonies
• Take Home Assignment
• Final chat with Natalie & Agnes
• Reference checks
• Offer

Location

• We are a fully remote team across North America.
• Due to the nature of the opportunity, elements of this role will require a mixture of remote and in-person work. There may be occasional domestic or international travel in the future for photoshoots, events, and team retreats.

Compensation and Total Rewards

• Annual Salary ranges from $70,000 to $90,000 CAD
• 3 weeks of paid vacation per year
• 5 additional flex days
• Summer Fridays
• $1,500 CAD annual health & wellness spending account
• $250 CAD annual period & menstrual budget
• $1,000 CAD annual allowance towards Poppy & Peonies product
• $400 CAD home office setup allowance

Like Bloom, our Bloom Partner is a proud equal opportunity workplace committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that Bloom Partner believes in.

Bloom Partner is committed to developing an inclusive, barrier-free recruitment process and work environment. Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. Requests for any accessibility-related assistance can be made to agnes@buildwithbloom.com.