Social Media Lead

Job Title

Social Media Lead

Job ID

65867

Location

Central Campus

Open Date

10/23/2024

Close Date

11/05/2024

Job Type

Limited Term (>12 months)

Salary Range

$68758.00 - $103137.00 (annual)

Contract Duration

24.5 Months

Hours per Week

35

Posting Details

Social Media Lead - McMaster Job Posting

Reporting to the Associate Director, Content, the Social Media Lead will build the University's reputation through McMaster’s core social media platforms. This position is responsible for planning the implementation of proactive, strategic communications, with specific emphasis on digital channels. The Social Media Lead is a dynamic and experienced communicator, responsible for managing social media platforms on behalf of the University, including LinkedIn, TikTok, Instagram, YouTube, Facebook, and X (Twitter). The Social Media Lead works with a variety of partners across the university to bring McMaster’s story to life through original content and reimagined materials from contributors.

Accountabilities:

• Develop, implement and maintain efficient and effective University communications strategies related to social media.
• Plan and evaluate McMaster's communications as it relates to social media.
• Manage and supervise staff, including student content creators.
• Plan social media campaigns and presence in social networking sites.
• Support the Associate Director, Content in refining the University’s social media strategy and lead implementation.
• Create branded and accessible graphics for digital platforms as needed.
• Work in a complex environment with multiple functions including examining, reviewing and assessing long-term goals and immediate needs for communications.
• Build and execute effective cross-team social media strategies.
• Direct, supervise, hire and performance manage workplace students.
• Manage human and physical resources.
• Supervise the editorial content of the official University social media platforms.
• Identify emerging social media trends and tools.
• Monitor the impact of social media and digital programs.
• Support issues management for the University and oversee social media monitoring strategies.
• Manage and grow McMaster’s online communities.

Qualifications:

Education

• A university degree (A McMaster degree is an Asset).

Experience

• A strategic social media professional with 3-5 years relevant experience.

Knowledge/Skills

• Social and digital media platform knowledge.
• Proven technical experience managing digital tools.
• Demonstrated success in strategic digital communications.
• Understanding of new media trends and evolving social media ecosystem.
• Exceptional research and writing skills.
• Excellent oral communications skills.
• Proven ability to maintain confidentiality.
• Sound judgement and independent decision-making abilities.
• Ability to lead, supervise and direct staff.
• Strong management and time management skills.

How To Apply

To apply for this job, please submit your application online.

Employment Equity Statement

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement. The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.

The University seeks qualified candidates who share our commitment to equity and inclusion.

Job applicants requiring accommodation to participate in the hiring process should contact:

• Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247), or
• Faculty of Health Sciences HR Office at ext. 22207, or
• School of Graduate Studies at ext. 23679

Hybrid Work Language

To ensure an ongoing and vibrant University community that meets the needs of our students, staff and faculty, the ability to work on-site continues to be a requirement for most University positions.