Social Media Intern

Student Internship or Co-op meeting the following criteria:

• Enrolled in a Post-secondary Institution with Full-time Status
• Canadian citizens, permanent residents, or persons granted refugee status in Canada*
• Willing to work in our office located at Yonge & Sheppard Subway

The Social Media Specialist is responsible for developing and executing a full-funnel social media strategy. This role works closely with the Social Media team as part of the marketing department. The specialist strives for specific growth metrics along each funnel phase. This requires understanding how current social marketing programs affect users' intent and ability to purchase via these social channels.

As culture becomes dictated by social media and TikTok becomes the leading entertainment platform, we're looking for people who can put our clients in the spotlight with agile, creator-like content that feels like it was built for the soul of Gen Z.

The Social Media Specialist will always look for new opportunities to diversify channel offerings through innovative programs and early adoption of new platforms.

Job Duties and Responsibilities

1. Research, design, develop, and execute a full-funnel marketing program.
2. Meet and exceed identified quarterly key performance indicators, including social-aided conversions, on-social conversions, specific traffic metrics, and specialized revenue metrics focused on major activations like back-to-school and Black Friday.
3. Coordinate with the technical product team to ensure that all necessary integrations between the CRM, eCommerce platform, and individual social channels function correctly.
4. Work with marketing and communications to ensure that social commerce content matches brand elements like visual design, voice, and tone.
5. Collaborate with a team of social media experts, including social strategists, social content coordinators/community managers, and social producers.

Responsibilities

1. Manage end-to-end social and content strategy for multiple clients.
2. Develop intellectual and compelling strategy documents that shift the way people think.
3. Drive the creative brief through an identified problem, insight, advantage, and strategy.
4. Develop new ways of thinking, briefing, and executing against social content.
5. Source a group of lo-fi content producers to execute creator-style, UGC content.
6. Instruct research and data teams to uncover new findings and morph them into insights.
7. Articulate trends & changes in behaviour to develop POVs.
8. Obsess over metrics and performance - our clients are now creators, and their existence depends on their social performance.
9. Collaborate with inter-agency teams, including strategists, creatives, producers, account teams, and project managers.
10. Take feedback in stride - learning is about not always being right!

Desired Skills

1. Work within vital digital platforms, including Meta Business Manager, TikTok, YouTube, Pinterest, Snapchat, X, etc.
2. Understanding of social analytics and what they mean.
3. Strong writing background with an ability to communicate thoughts clearly and simply.
4. Experience with creative conception.

You are an ideal candidate if you:

1. Are curious by nature.
2. Have the incongruent take in the room.
3. Are creatively driven and think of data as a vehicle for unlocking new opportunities.
4. Set high-quality standards of work for yourself and aim to get every detail right.
5. Relentlessly want to improve and grow.
6. Ability to take action.
7. Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset.

What we offer:

• Daily Morning Mindfulness Meditations
• In-Person Co-Working Sessions
• Social Events throughout the year, including company retreats, summer BBQs, Halloween costume parties, Holiday parties
• Opportunity to give back to the community through our charity programs
• A chance to work with a first-class team!

We thank all applicants for their interest; however, only candidates under consideration will be contacted.

No telephone calls, please. No agency calls or emails.